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BYOMA Hydrating Serum for mature skin

High

  • SuperiorNormal Skin Fit
  • HighEffectiveness
  • ExcellentSafety

One of the best moisturizers for mature skin.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Excellent suitability for your normal skin is provided by glycerin and squalane, which offer superb humectant and emollient actions to support barrier repair and optimal skin hydration, directly addressing your concerns about wrinkles and fine lines.
  • Ceramides and cholesterol further enhance barrier function and hydration, complementing the moisturizing benefits for your skin.
  • The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing components like Dipotassium Glycyrrhizate and Tocopherol.

How to apply

  • Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
  • Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
  • Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
  • Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
  • Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.

People Say

★4.4Overall rating based on 2.6k+ reviews

Based on a very large amount of data, users with dry, dehydrated, and sensitive skin frequently praise this serum for its ability to repair a damaged skin barrier and reduce redness, often describing the outcome as "bouncy" and "plump" skin. While many appreciate its lightweight, milky texture for daily maintenance, some users with extremely dry skin note that it requires layering with a rich moisturizer to be fully effective.

Highlights

  • Strengthens skin barrier Mostly Mentioned
    • “helped heal my barrier”
    • “calmed my redness”
    • “skin feels less reactive”
  • Instant hydration Often Mentioned
    • “skin looks dewy”
    • “leaves face feeling plump”
    • “got rid of dry patches”
  • Lightweight & fast-absorbing Often Mentioned
    • “sinks in immediately”
    • “not greasy at all”
    • “perfect under makeup”
  • Poor dropper design Often Mentioned
    • “dropper barely works”
    • “hard to get product out”
    • “struggle to pick up serum”
  • Affordable price point Sometimes Noted
    • “great value for money”
    • “beats expensive serums”
    • “budget-friendly staple”
  • Gentle & fragrance-free Sometimes Noted
    • “no irritation on sensitive skin”
    • “doesn't sting”
  • Bottle feels empty Sometimes Noted
    • “arrived half full”
    • “finished too quickly”
    • “deceptive packaging size”
  • Insufficient hydration alone Sometimes Noted
    • “need to layer it”
    • “not enough for winter”
    • “skin felt dry later”
  • Sticky texture Rarely Noted
    • “leaves a tacky film”
    • “feels a bit gluey”
    • “sticky until it dries”

Sources: lovi.care, target.com, boots.com, cultbeauty.co.uk, ulta.com, reddit.com, and more

Questions and answers

What makes BYOMA Hydrating Serum a great fit for mature skin?

BYOMA Hydrating Serum is a great fit for mature skin because glycerin and squalane help keep skin hydrated and smooth to reduce the look of fine lines and wrinkles. Ceramides and cholesterol work together to strengthen the skin barrier, while soothing ingredients make it very safe and unlikely to cause irritation.

Clinical, Cosmetic and Investigational Dermatology, 2017Scientific Reports, 2020

Which ingredients make this serum a good fit for mature skin?

Glycerin and squalane make this serum a great fit for mature skin by helping to keep it soft and hydrated while smoothing out fine lines and wrinkles. Ceramides and cholesterol further support the skin barrier, and soothing ingredients like dipotassium glycyrrhizate provide a very gentle and safe experience.

Clinical, Cosmetic and Investigational Dermatology, 2017Scientific Reports, 2020

What do Ceramides do for mature skin?

Ceramides help mature skin by rebuilding the moisture barrier, increasing hydration, and improving texture and firmness. Topical application of ceramides is unlikely to cause irritation and may significantly reduce dryness in aging skin.

Experimental Dermatology, 2025International Journal of Immunopathology and Pharmacology, 2008

What does Squalane do for mature skin?

Squalane helps keep mature skin feeling soft and smooth by boosting moisture and protecting the skin barrier. It also provides antioxidant support that helps improve the look of fine lines and wrinkles over time.

Journal of Nanobiotechnology, 2025Journal of Nanoscience and Nanotechnology, 2010

Where does it go in a skincare routine for mature skin?

This hydrating serum goes in the evening routine after your cleansing toner and before your moisturizer. Putting treatments in the evening keeps things simple and gives you extra safety around sun exposure.

Can I use this serum with retinol, and in what order?

You can use this serum with retinol because its gentle ingredients and ceramides help keep mature skin calm while boosting moisture. Apply the serum first to support your skin barrier, let it absorb, and then follow with your retinol.

Cutis, 2006

How often should I use it?

You can use this treatment in your evening routine, applying it daily to support hydration and barrier repair. Consistent use helps improve fine lines and wrinkles while keeping the skin calm and smooth.

Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021

Can this serum clog pores, cause breakouts or purging for mature skin?

This serum is unlikely to cause clogged pores, breakouts, or purging for mature skin. It features soothing and gentle ingredients with an excellent safety profile, and it contains no harsh components that typically cause skin irritation.

Journal of Cosmetic Dermatology, 2026

Can I use it around the eyes or on my body?

Yes, you can use this hydrating serum around your eyes and on your body because its gentle formula is well tolerated by delicate areas. Ingredients like glycerin and squalane help lock in moisture and smooth out fine lines while keeping your skin calm and comfortable.

Clinical, Cosmetic and Investigational Dermatology, 2017Scientific Reports, 2020

Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Topical application of a vitamin C-squalene bioconjugate significantly increased epidermal thickness, type III collagen production, and glycosaminoglycans production in human skin explants compared to free vitamin C and vitamin C-palmitate.

    Scientific Reports, 2020
  • A topical formulation containing panthenol, niacinamide, and dipotassium glycyrrhizate increased skin hydration by 74.1% and reduced transepidermal water loss by 13.5% at 28 days compared to baseline and untreated control in 35 individuals with xerosis.

    Journal of Cosmetic Dermatology, 2026
  • Topical application of a ceramide complex cream significantly ameliorated lactic acid sensations and increased stratum corneum total ceramide content in 39 female subjects with sensitive skin compared with placebo.

    Archives of Dermatological Research, 2018
  • A canine-specific ceramide complex consisting of a 4:1 ratio of CER [NS] to [EOP] reduced proinflammatory cytokine expression, upregulated skin barrier-related genes and enzymes, improved stratum corneum organization, and accelerated skin barrier repair in vitro and in vivo.

    Animals, 2026
  • Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts.

    Molecules, 2025
  • Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway.

    Antioxidants, 2025
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012
  • Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism.

    Evidence-based Complementary and Alternative Medicine, 2015
  • Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo.

    Experimental Dermatology, 2015
  • Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide.

    Advanced Science, 2025

Ingredients

Water, Glycerin, Butylene Glycol, Squalane, Sodium Stearoyl Glutamate, Ammonium Acryloyldimethyltaurate Vp Copolymer, Dipropylene Glycol, Ceramide Np, Caprylic Capric Triglyceride, Cholesterol, Phytosphingosine, Stearic Acid, Oleic Acid, Hydroxyacetophenone, Polyglyceryl-4 Oleate, Hydroxyethyl Acrylate Sodium Acryloyldimethyl Taurate Copolymer, Hydrogenated Lecithin, Caprylyl Glycol, Glyceryl Oleate, Lactic Acid, Ethylhexylglycerin, Hydrogenated Rapeseed Alcohol, Sorbitan Isostearate, Sodium Phytate, Xanthan Gum, Dipotassium Glycyrrhizate, Tocopherol, Caprylhydroxamic Acid

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

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How does it fit your skin?

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