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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines that offer thoughtful formulations for diverse complexions. The British brand BYOMA, founded in 2022 and owned by Bansk Group since 2025, is known for its moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, whereas the second brand is widely loved for its targeted products like Argan Oil. Both brands suit dry skin and sensitive skin or acne-prone skin best, respectively, thanks to their nourishing compositions. They ultimately differ in their standout items, such as the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser, which address specific concerns through barrier hydration, collagen production, and gentle balancing.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA offers a much broader range of products on this page with high or superior Lovi fit levels across skin types, whereas FRE features only a single product with mostly average or low fit levels. The products on this page from BYOMA focus on barrier-strengthening ceramides, glycerin, and squalane.

What is the difference between BYOMA and FRE?

BYOMA offers a broad range of 17 skincare products featuring ceramides and glycerin that fit dry and sensitive skin at High to Superior levels on this page, while FRE includes only one product, Argan Oil, which achieves a High fit for dry sensitive skin and Average or Low fits for other skin types.

Which is more affordable, BYOMA or FRE?

The provided page facts do not contain pricing information, so a comparison of affordability between BYOMA and FRE cannot be made.

Which causes fewer breakouts, BYOMA or FRE?

The products on this page from BYOMA have varying Lovi fit levels for acne-prone skin, ranging from High to Low depending on the specific item, while FRE features only Argan Oil on this page, which has an Average fit for acne-prone skin.

How does the founding year and ownership differ between BYOMA and FRE?

BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group as of 2025, whereas FRE was founded in 2016 and remains independently owned.

Which brand offers a wider range of products, and what types of items are listed for each?

BYOMA offers a much wider range of products on this page, whereas FRE lists only a single item. The products on this page for BYOMA include cleansers, moisturizers, serums, toners, makeup removers, an eye gel, and a body serum, while FRE lists only an argan oil product.

How do the skin type fit levels and fragrance profiles compare between BYOMA and FRE?

BYOMA offers a wide range of products with Lovi fit levels spanning from Superior to Low across various skin types, whereas FRE features only a single product on this page, Argan Oil, which achieves a High fit for dry sensitive skin but lower fits for other skin types. Regarding fragrance profiles, 16 of the 17 products on this page for BYOMA list no fragrance while every product on this page for FRE lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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