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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare lines originating from different eras and regions. The British brand is known for its nourishing moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, which best suit dry and sensitive skin. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. They differ primarily in their core ingredients and target complexions, offering specialized options for various skincare needs.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA fits dry and sensitive skin best with products like its Moisturizing Rich Cream, while Shu Uemura offers only a single cleansing oil on this page with lower fit levels for most skin types. Reviewers often mention that BYOMA features gentle, fragrance-free moisturizers that strengthen the skin barrier.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a broad range of 17 products featuring key ingredients like ceramides and squalane, with Lovi rating its fit as Superior for dry skin, whereas Shu Uemura features a single cleansing oil on this page with lower fit levels across multiple skin types.

Which is more affordable, BYOMA or Shu Uemura?

The provided page facts do not contain pricing information, so it is not possible to determine whether BYOMA or Shu Uemura is more affordable.

Which causes fewer breakouts, BYOMA or Shu Uemura?

BYOMA products on this page have an acne-prone skin fit that ranges from Low to High depending on the specific product, while Shu Uemura offers a cleansing oil with a Low fit for acne-prone skin. Both brands carry a likelihood of breakouts since heavy or occlusive ingredients like squalane may sometimes trigger acne.

The Journal of Investigative Dermatology, 2006

When were BYOMA and Shu Uemura founded and which companies own them?

BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group since 2025. Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003.

How does the fragrance content compare between BYOMA and Shu Uemura products?

BYOMA has fragrance listed in only one product on this page, the Smoothing Body Serum, while 16 out of 17 products are fragrance-free. Shu Uemura also offers fragrance-free products on this page, as every listed product contains no fragrance.

What are the Lovi fit levels of BYOMA's cleansing products compared to Shu Uemura's cleansing oil?

BYOMA offers several cleansing products with High to Superior Lovi fit levels for dry and sensitive skin, whereas Shu Uemura's cleansing oil has an Average fit for those skin types and lower fits for combination and oily skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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