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Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are two distinct skincare lines offering nourishing moisturizers, targeted serums, soothing toners, and gentle cleansers. The American heritage house relies on glycerin and squalane to support dry and mature skin, while the British newcomer utilizes a tri-ceramide complex and squalane to comfort dry and sensitive skin. These labels ultimately differ in their foundational philosophies, with the former leaning on a legacy of apothecary tradition and the latter focusing on modern barrier health.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for dry skin

Buy Kiehl's routine · S$209.58 · 92% fitBuy BYOMA routine · S$265.48 · 92% fitSee multi-brand routine · 99% fit

Kiehl's vs BYOMA routines for oily skin

Buy Kiehl's routine · S$287.99 · 90% fitBuy BYOMA routine · S$371.66 · 88% fitSee multi-brand routine · 96% fit

Kiehl's vs BYOMA routines for combination skin

Buy BYOMA routine · S$371.26 · 91% fitBuy Kiehl's routine · S$287.99 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA is often considered better because it offers stronger support for the skin barrier and deep hydration across the products on this page.

What is the difference between Kiehl's and BYOMA?

Both Kiehl's and BYOMA offer effective skincare options, but BYOMA tends to do better for skin barrier support and sensitive skin, while Kiehl's is known for a wider range of targeted serums and treatments. BYOMA products on this page frequently feature ceramide-dominant formulas that help repair the skin barrier, whereas Kiehl's heavily relies on vitamin C and retinol for anti-aging and brightening.

The Journal of Investigative Dermatology, 2000

Kiehl's or BYOMA for dry skin?

Both Kiehl's and BYOMA achieve a Superior routine fit for dry skin, though BYOMA tends to be gentler and more focused on skin barrier support. Lovi rates the products on this page as delivering deep hydration and lasting moisture for dry skin types.

Kiehl's or BYOMA: which cleanser is better?

Both Kiehl's and BYOMA offer effective cleansers, but Kiehl's achieves a Superior Lovi fit level for oily and oily acne-prone skin types on this page. BYOMA focuses heavily on barrier-supporting ingredients like ceramides, while Kiehl's features specialized options such as the Calendula Deep Cleansing Foaming Face Wash.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is more affordable, as reviewers often note high price points for Kiehl's while BYOMA is recognized for offering great value.

Which brand performs better for dry sensitive skin, Kiehl's or BYOMA?

BYOMA performs better for dry sensitive skin, offering superior routine fit compared to Kiehl's High fit. The products on this page help strengthen the skin barrier with ceramide-dominant lipids, which may alleviate irritation in sensitive skin types.

How do the fragrance options compare between Kiehl's and BYOMA products?

Kiehl's has 26 of 28 products on this page listing no fragrance, while BYOMA has 16 of 17 products with no fragrance.

Which brand offers better skin barrier support according to reviewer feedback?

BYOMA offers better skin barrier support on this page, as reviewers note its moisturizers strengthen the skin barrier effectively.

Kiehl's or BYOMA for oily skin?

Kiehl's is better suited for oily skin, offering a superior routine fit compared to BYOMA's high fit on this page.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA offers better moisturizers than Kiehl's for deep hydration, skin barrier support, and sensitive skin. Reviewers state that BYOMA moisturizers are deeply hydrating, instantly refreshing, and help strengthen the skin barrier with ceramides, while Kiehl's products frequently draw concerns regarding high price points and insufficient richness.

Kiehl's or BYOMA for sensitive skin?

Both Kiehl's and BYOMA are great for sensitive skin, as Lovi rates both brands as having a Superior routine fit for this skin type. Reviewers note that BYOMA does better for being gentle and friendly to sensitive skin.

Kiehl's or BYOMA for acne-prone skin?

For acne-prone skin, BYOMA achieves a Superior fit level for the products on this page, whereas Kiehl's reaches a High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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