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BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are a British skincare brand founded in 2022 and a Japanese skincare brand founded in 1980, respectively. Both brands are adored for their moisturizers, toners, cleansers, and serums, with the first utilizing tri-ceramide and squalane while the second features signature pitera formulations. These products suit dry skin and dry sensitive skin best, though they differ as the British brand focuses on barrier hydration, oxidative stress, and collagen production, whereas the Japanese brand improves pore area, roughness, and redness for a balanced complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

BYOMA vs SK-II routines for dry skin

Buy SK-II routine · S$606.78 · 93% fitBuy BYOMA routine · S$265.48 · 92% fitSee multi-brand routine · 99% fit

BYOMA vs SK-II routines for oily skin

Buy BYOMA routine · S$371.66 · 88% fitBuy SK-II routine · S$820.58 · 88% fitSee multi-brand routine · 96% fit

BYOMA vs SK-II routines for combination skin

Buy BYOMA routine · S$371.26 · 91% fitBuy SK-II routine · S$716.48 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or SK-II: which is better?

Both BYOMA and SK-II are great choices, with Lovi finding BYOMA to have a superior routine fit for combination, sensitive, acne-prone, and mature skin. Reviewers note that BYOMA does better for hydration, skin barrier support, and gentle formulas, while SK-II leads in radiance, glow, and skin smoothing.

What is the difference between BYOMA and SK-II?

BYOMA focuses on barrier-strengthening products with ingredients like ceramides and a fragrance-free formula for most of the products on this page, whereas SK-II centers its line around Pitera. Lovi rates BYOMA as having a superior fit for sensitive and combination skin, while SK-II offers a high fit for those skin types.

BYOMA or SK-II for dry skin?

Both BYOMA and SK-II achieve a Superior fit for dry skin with the products on this page. Reviewers note that BYOMA does better for hydration and the skin barrier.

BYOMA or SK-II: which moisturizer is better?

When comparing moisturizers, BYOMA performs better for hydration, skin barrier support, and value, while SK-II leans toward brightening and smoothing benefits.

Which is more affordable, BYOMA or SK-II?

BYOMA offers a more affordable price and better value among the products on this page compared to SK-II.

Between BYOMA and SK-II, which brand is better for combination skin?

Between BYOMA and SK-II, BYOMA is better for combination skin because Lovi rates its routine fit as Superior while SK-II achieves a High fit level.

Which brand has more fragrance-free products, BYOMA or SK-II?

BYOMA has more fragrance-free products on this page, with 16 out of 17 products listing no fragrance compared to every product for SK-II.

When comparing packaging and dispenser issues, does BYOMA or SK-II perform better according to reviewers?

According to reviewers, BYOMA performs better when comparing packaging and dispenser issues, as packaging and dispenser issues are noted for SK-II.

BYOMA or SK-II for oily skin?

For oily skin, both BYOMA and SK-II offer a High routine fit on the products on this page. Reviewers note that both brands provide a lightweight and fast-absorbing texture.

BYOMA or SK-II for sensitive skin?

BYOMA fits sensitive skin better than SK-II, as Lovi rates BYOMA as having a Superior routine fit for sensitive skin compared to SK-II's High fit level.

BYOMA or SK-II for acne-prone skin?

BYOMA is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for SK-II. Reviewers note that the products on this page for BYOMA help strengthen the skin barrier and provide hydrating, non-stripping cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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