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BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are two distinct skincare brands offering thoughtfully formulated moisturizers, toners, cleansers, and serums designed to support the skin barrier. The British brand relies on tri-ceramide and squalane to suit dry and sensitive skin, while the Japanese brand utilizes advanced, moisture-replenishing properties to suit dry and combination skin. While both deliver reliable hydration, the former improves barrier integrity and fights oxidative stress through its nourishing components, whereas the latter provides restorative daily support with gentle makeup removers and hydrating toners.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

Buy Hada Labo routine · S$263.75 · 99% fitBuy BYOMA routine · S$265.48 · 92% fitSee multi-brand routine · 99% fit

BYOMA vs Hada Labo routines for oily skin

Buy Hada Labo routine · S$394.68 · 93% fitBuy BYOMA routine · S$371.66 · 88% fitSee multi-brand routine · 96% fit

BYOMA vs Hada Labo routines for combination skin

Buy Hada Labo routine · S$360.41 · 95% fitBuy BYOMA routine · S$371.26 · 91% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo are great options, as they offer equal hydration and gentle formulations for most skin types. BYOMA stands out for its barrier-strengthening ceramides and better value, while Hada Labo excels with its deep hyaluronic acid hydration.

Dermatologic Therapy, 2022

What is the difference between BYOMA and Hada Labo?

BYOMA focuses on barrier-strengthening ceramides with a UK origin, whereas Hada Labo centers on hyaluronic acid formulations originating from Japan.

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo provide a Superior routine fit for dry skin. Reviewers note that BYOMA features barrier-strengthening moisturizers while Hada Labo focuses on deep hydration and moisturization.

Dermatologic Therapy, 2022

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer effective moisturizers, with routine fits varying by skin type and personal preference. For example, BYOMA features barrier-strengthening ingredients like ceramides and a mostly fragrance-free range, whereas Hada Labo focuses heavily on deep hydration using hyaluronic acid.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA does better than Hada Labo for price and value.

Which brand has a better routine fit for mature skin, BYOMA or Hada Labo?

Both BYOMA and Hada Labo provide a superior routine fit for mature skin. Reviewers note that both brands offer gentle and fragrance-free formulations.

BYOMA or Hada Labo for oily skin?

For oily skin, Hada Labo achieves a Superior routine fit, while BYOMA reaches a High routine fit on Lovi.

BYOMA or Hada Labo for acne-prone skin?

Both BYOMA and Hada Labo fit acne-prone skin well, with Lovi rating BYOMA as Superior and Hada Labo as Superior for this skin type. Reviewers note that Hada Labo offers deep hydration and moisturization, while BYOMA focuses on barrier-strengthening moisturizers and lightweight cleansers.

BYOMA or Hada Labo for skin with dark spots?

For skin with dark spots, Hada Labo reaches a Superior routine fit level while BYOMA reaches High. Reviewers note that Hada Labo does better for brightening and dark spot reduction.

BYOMA or Hada Labo for combination skin?

Both BYOMA and Hada Labo fit combination skin with a Superior routine level. Reviewers note that both brands offer gentle, fragrance-free formulations, while BYOMA stands out for better price and value and Hada Labo for deeper hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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