🇸🇬Singapore

Purito vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and BYOMA are two thoughtful skincare lines known for gentle moisturizers, serums, toners, and cleansers. The Korean brand, founded in 2017, relies on calming formulations with ingredients like centella to suit dry, sensitive, and acne-prone skin. Meanwhile, the British brand, launched in 2022, harnesses tri-ceramide and squalane to nourish similar skin types and support barrier health. While both labels excel at comforting dry complexions, they differ in their specific ingredient focus and cultural origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Purito and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs BYOMA products

People Say

PuritoBYOMA
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Soothing and calming for sensitive skin Mostly MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Hydration and plumping effects Often MentionedMostly Mentioned
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Value, price and size Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Acne-safe and barrier repair Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Reduces redness — BYOMA Moisturizing Gel-Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Fragrance-free and gentle formulation Rarely NotedSometimes Noted
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “No scent — BYOMA Moisturizing Gel-Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Packaging and pump issues Rarely NotedMostly Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Insufficient moisture or hydration Often MentionedSometimes Noted
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Often MentionedOften Mentioned
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Purito vs BYOMA routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy BYOMA routine · S$265.48 · 92% fitSee multi-brand routine · 99% fit

Purito vs BYOMA routines for oily skin

Buy BYOMA routine · S$371.66 · 88% fitBuy Purito routine · S$210.91 · 86% fitSee multi-brand routine · 96% fit

Purito vs BYOMA routines for combination skin

Buy BYOMA routine · S$371.26 · 91% fitBuy Purito routine · S$210.51 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or BYOMA: which is better?

Both brands offer a strong routine fit for dry, sensitive, and dry sensitive skin, but BYOMA has an advantage for acne-prone, combination, and mature skin. Purito stands out for its lightweight, soothing textures, while BYOMA excels in value, barrier repair, and acne-safe formulations.

What is the difference between Purito and BYOMA?

Purito offers a lighter texture and better soothing effects, whereas BYOMA provides better value and stronger barrier repair capabilities. Both brands share an equal routine fit for dry, sensitive, and dry sensitive skin.

Purito or BYOMA for dry skin?

Both Purito and BYOMA fit dry skin well, as Lovi rates both brands at a Superior routine fit level for this skin type. Reviewers often mention that Purito provides lightweight, soothing moisturizers, while BYOMA is known for barrier-strengthening and instantly hydrating formulas.

Purito or BYOMA: which moisturizer is better?

Both Purito and BYOMA offer great options, with Purito excelling in lightweight, soothing formulas while BYOMA focuses heavily on barrier-strengthening ingredients like ceramides. Lovi rates both brands with a High fit for dry skin and combination skin, though individual preference depends on whether you seek anti-inflammatory centella extracts or targeted ceramide repair.

Which is more affordable, Purito or BYOMA?

BYOMA does better than Purito for value, price and size.

Between Purito and BYOMA, which brand performs better for combination and mature skin?

BYOMA performs better than Purito for combination and mature skin, with a Superior Lovi fit level compared to Purito's High fit level for both skin types. Reviewers note that BYOMA offers a wider range of products that strengthen the skin barrier and provide deep hydration.

How do the country of origin and company ownership compare between Purito and BYOMA?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group.

Which brand has more fragrance-free products according to the provided review details?

BYOMA has more fragrance-free products on this page, with 16 out of 17 options listing no fragrance compared to every Purito product doing so.

Purito or BYOMA for oily skin?

For oily skin, both Purito and BYOMA are a High fit on Lovi. Reviewers note that Purito delivers a lighter and less greasy texture, while BYOMA is praised for its barrier-repairing and acne-safe formulations.

Purito or BYOMA for sensitive skin?

Both brands are a strong choice for sensitive skin, as Lovi rates Purito as Superior and BYOMA as Superior for this skin type. Reviewers note that Purito excels in soothing and calming, while BYOMA is recognized for its gentle and fragrance-free formulations.

Purito or BYOMA for acne-prone skin?

For acne-prone skin, BYOMA achieves a Superior routine fit, whereas Purito achieves a High routine fit. BYOMA does better for acne-safe and barrier repair products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play