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BYOMA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shiseido are two distinctive skincare brands offering thoughtfully formulated moisturizers, cleansers, serums, and more for daily routines. The British brand is known for utilizing tri-ceramide and squalane to suit dry and sensitive skin, while the Japanese brand relies on glycerin to care for sensitive and mature skin. Though both brands cater well to sensitive skin, they differ significantly in their founding eras, geographic origins, and core ingredient philosophies.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular BYOMA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shiseido products

People Say

BYOMAShiseido
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Skin Barrier and Gentle Care Mostly MentionedRarely Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Skin Texture and Smoothing Improvements Sometimes NotedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Radiance and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “healthy glow — BYOMA Hydrating Milky Toner”
  • Value and Pricing Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Packaging and Dispenser Issues Mostly MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “Opening is huge — BYOMA Brightening Toner”
  • High Price Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sensitivity Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”

BYOMA vs Shiseido routines for dry skin

Buy BYOMA routine · S$265.48 · 92% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

BYOMA vs Shiseido routines for oily skin

Buy BYOMA routine · S$371.66 · 88% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit

BYOMA vs Shiseido routines for combination skin

Buy BYOMA routine · S$371.26 · 91% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or Shiseido: which is better?

BYOMA offers better value with gentler, fragrance-free formulas that focus on the skin barrier, while Shiseido provides luxurious textures and deep hydration with a higher price point.

What is the difference between BYOMA and Shiseido?

BYOMA focuses on barrier repair and gentle care with mostly fragrance-free products, while Shiseido offers luxurious textures and deep hydration with a higher price point.

BYOMA or Shiseido for dry skin?

BYOMA is a better choice for dry skin, where Lovi rates its routine fit as Superior compared to Shiseido's Average fit level.

BYOMA or Shiseido: which cleanser is better?

BYOMA is a better choice for cleansers because its products on this page achieve High Lovi fit levels for dry and sensitive skin, whereas Shiseido cleansers often show lower fit levels or warnings for those skin types.

Which is more affordable, BYOMA or Shiseido?

BYOMA is more affordable than Shiseido, as Shiseido has a high price point that reviewers mostly note.

How do BYOMA and Shiseido compare regarding fragrance in their products?

BYOMA products on this page generally have no fragrance, with 16 out of 17 items listing none. In contrast, most Shiseido products on this page include fragrance, with only 5 out of 20 listing none.

Which brand is better for mature skin, BYOMA or Shiseido?

For mature skin, BYOMA has a Superior Lovi routine fit while Shiseido has a High fit. Reviewers note that BYOMA is better for value and pricing, whereas Shiseido is noted for texture, absorption, hydration, radiance, and firming moisturizers.

What are the main key ingredients found across BYOMA and Shiseido products?

BYOMA products feature key ingredients like ceramide, tri-ceramide complex, squalane, and glycerin, whereas Shiseido products rely primarily on glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

BYOMA or Shiseido for oily skin?

For oily skin, both BYOMA and Shiseido reach a High fit level on Lovi. BYOMA features lightweight and fast-absorbing moisturizers, while Shiseido offers deep-cleansing and efficient cleansers.

BYOMA or Shiseido: which moisturizer is better?

BYOMA offers better moisturizers for dry sensitive skin, where Lovi rates its fit as Superior, compared to Shiseido's Average fit for dry skin and Caution for dry sensitive skin. BYOMA focuses on barrier-strengthening ceramides and is largely fragrance-free, whereas Shiseido features luxurious textures with higher price points and frequent fragrances.

BYOMA or Shiseido for sensitive skin?

For sensitive skin, Lovi rates BYOMA as having a Superior routine fit, while Shiseido has a High fit.

BYOMA or Shiseido for acne-prone skin?

For acne-prone skin, BYOMA achieves a Superior fit level with its products on this page, while Shiseido reaches a High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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