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BYOMA vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIVEA are distinct skincare brands that offer thoughtfully formulated moisturizers, cleansers, serums, and other essentials designed to support various complexions. BYOMA relies on tri-ceramide and squalane to suit dry and sensitive skin, whereas NIVEA utilizes glycerin to best serve combination and sensitive skin. While both brands care for gentle needs, they differ through their foundational ingredients and specific target formulas, such as the former's barrier-focused approach and the latter's time-tested heritage.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular BYOMA and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIVEA products

People Say

BYOMANIVEA
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Makes my face feel smooth and soft. — NIVEA Soft”
  • Skin Barrier and Sensitivity Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Pricing Often MentionedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “Skin feels soft — BYOMA Moisturizing Rich Cream”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
  • Blemish Control and Skin Improvement Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
  • Versatility and Multi-use Not notedOften Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Texture Issues and Residue Often MentionedMostly Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Packaging and Design Flaws Mostly MentionedNot noted
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Skin Reactions Often MentionedOften Mentioned
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”

BYOMA vs NIVEA routines for dry skin

Buy BYOMA routine · S$265.48 · 92% fitBuy NIVEA routine · S$227.16 · 80% fitSee multi-brand routine · 99% fit

BYOMA vs NIVEA routines for oily skin

Buy BYOMA routine · S$371.66 · 88% fitBuy NIVEA routine · S$458.64 · 84% fitSee multi-brand routine · 96% fit

BYOMA vs NIVEA routines for combination skin

Buy BYOMA routine · S$371.26 · 91% fitBuy NIVEA routine · S$354.54 · 86% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or NIVEA: which is better?

BYOMA is a better choice for skin barrier and sensitivity because the products on this page are mostly fragrance-free and focus on barrier-strengthening ceramides. NIVEA offers greater versatility with multi-use moisturizers.

What is the difference between BYOMA and NIVEA?

BYOMA focuses on barrier-strengthening products with ingredients like ceramides and features mostly fragrance-free formulas across the products on this page, while NIVEA offers a wider variety of multi-use moisturizers and blemish-clearing serums with many fragranced options. Lovi finds that BYOMA achieves superior fit levels for dry, sensitive, and dry sensitive skin compared to NIVEA.

BYOMA or NIVEA for dry skin?

For dry skin, BYOMA is the better choice because Lovi rates its routine fit as Superior, compared to High for NIVEA.

BYOMA or NIVEA: which moisturizer is better?

BYOMA offers superior moisturizer options for dry and sensitive skin types compared to NIVEA. Reviewers frequently mention that BYOMA products feature lightweight and fast-absorbing formulas that help strengthen the skin barrier.

Which is more affordable, BYOMA or NIVEA?

Review themes on this page show that BYOMA and NIVEA are equal for value and pricing.

How do the founding years and ownership of BYOMA and NIVEA compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025, whereas NIVEA was founded earlier in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004.

Which brand has more fragrance-free products, BYOMA or NIVEA?

BYOMA has more fragrance-free products, as 16 of the 17 products on its page list no fragrance compared to only 3 of 9 for NIVEA.

How do BYOMA and NIVEA compare for mature skin?

For mature skin, Lovi rates BYOMA as having a Superior routine fit, while NIVEA has a High routine fit. BYOMA focuses heavily on barrier-strengthening ceramides and fragrance-free formulas across the products on this page.

BYOMA or NIVEA for oily skin?

For oily skin, both BYOMA and NIVEA reach a High Lovi fit level across their product ranges on this page. Reviewers note that the products on this page for both brands offer effective options for managing oil and shine.

BYOMA or NIVEA for sensitive skin?

BYOMA is a better choice for sensitive skin, as Lovi rates its routine as Superior for this skin type while NIVEA receives a High fit level.

BYOMA or NIVEA for acne-prone skin?

BYOMA fits acne-prone skin better, as Lovi rates its routine as Superior for this skin type while NIVEA gets a High rating.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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