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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are distinct lines built around targeted formulations for diverse complexions. The Ordinary offers serums, moisturizers, cleansers, and toners using hyaluronic acid, glycerin, and squalane, while the British brand harnesses tri-ceramide and squalane across its own moisturizers, toners, cleansers, and serums. Both ranges suit dry skin, though the Canadian line also fits oily acne-prone skin best and the newer collection serves sensitive skin best. They differ primarily in their founding origins, parent companies, and specific active ingredients, with each brand addressing concerns like dark spots, acne, and maturity through unique standout products.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

Buy The Ordinary routine · S$164.78 · 92% fitBuy BYOMA routine · S$265.48 · 92% fitSee multi-brand routine · 99% fit

The Ordinary vs BYOMA routines for oily skin

Buy The Ordinary routine · S$393.06 · 89% fitBuy BYOMA routine · S$371.66 · 88% fitSee multi-brand routine · 96% fit

The Ordinary vs BYOMA routines for combination skin

Buy BYOMA routine · S$371.26 · 91% fitBuy The Ordinary routine · S$289.36 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

The Ordinary or BYOMA: which is better?

Both brands offer great options, but BYOMA often stands out for hydration and skin sensitivity, while The Ordinary excels in value and acne clearing.

What is the difference between The Ordinary and BYOMA?

The Ordinary provides better value and pricing while BYOMA excels in skin sensitivity, gentleness, and hydration. Reviewers note that The Ordinary offers great value and acne-clearing serums, whereas BYOMA focuses on lightweight moisturizers that strengthen the skin barrier.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry skin. The products on this page provide deep hydration and nourishment suited for dry complexions.

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers that receive strong reviews for being hydrating and gentle on the skin. The products on this page provide various options tailored to different skin types, with BYOMA focusing particularly on barrier-strengthening ingredients like ceramides.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary offers better affordability and value across the products on this page compared to BYOMA.

The Ordinary or BYOMA for sensitive skin?

Both The Ordinary and BYOMA fit sensitive skin well, but BYOMA achieves a Superior routine fit compared to The Ordinary's High fit.

The Ordinary or BYOMA: which moisturizer is better?

When it comes to moisturizers, both The Ordinary and BYOMA offer great options, but BYOMA stands out for its barrier-strengthening formulas and instant hydration. The Ordinary provides excellent value with straightforward ingredients like squalane and natural moisturizing factors, while BYOMA focuses on ceramides to support sensitive and dry skin.

The Ordinary or BYOMA for acne-prone skin?

For acne-prone skin, both brands work well, but BYOMA achieves a Superior routine fit while The Ordinary reaches a High fit. Reviewers note that The Ordinary offers acne-clearing serums on this page, whereas BYOMA features hydrating and non-stripping cleansers.

The Ordinary or BYOMA for combination skin?

For combination skin, BYOMA offers a Superior Lovi fit level, whereas The Ordinary provides a High fit level. Reviewers note that BYOMA excels particularly in hydration and moisture for this skin type.

The Ordinary or BYOMA for dry sensitive skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry sensitive skin. Reviewers note that BYOMA does better for skin sensitivity and gentleness, while the products on this page for both brands are largely fragrance-free.

The Ordinary or BYOMA for skin with dark spots?

Both The Ordinary and BYOMA offer a High fit for skin with dark spots. Reviewers note that The Ordinary provides affordable serums and better acne and blemish clearing, while BYOMA focuses on barrier-strengthening moisturizers and high skin sensitivity.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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