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BYOMA vs HUDA BEAUTY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and HUDA BEAUTY are distinct beauty brands that cater to different complexion needs. The British skincare brand BYOMA is known for thoughtfully formulated moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, which suit dry and sensitive skin best. Meanwhile, the brand HUDA BEAUTY is widely beloved for high-performance primers, color corrector, and baking powder, along with modern, skin-smoothing formulas that suit normal, combination, and oily skin best. While both offer purposeful formulations, they differ because the former focuses on barrier hydration and oxidative stress with nourishing components, whereas the latter utilizes weightless textures to balance shine and extend makeup wear.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs HUDA BEAUTY products

Questions and answers

BYOMA or HUDA BEAUTY: which is better?

BYOMA offers a wide range of products on this page with high to superior Lovi fit levels for dry and sensitive skin, featuring barrier-strengthening ceramides and lightweight moisturizers. In contrast, HUDA BEAUTY features only a single primer with low to average fit levels for most skin types.

What is the difference between BYOMA and HUDA BEAUTY?

BYOMA offers a wide range of skincare products on this page featuring barrier-strengthening ceramides and high Lovi fit levels for dry and sensitive skin types, whereas HUDA BEAUTY features only a single primer with lower Lovi fit levels for most skin types.

Which is more affordable, BYOMA or HUDA BEAUTY?

The provided page facts do not contain pricing information, so it is not possible to determine whether BYOMA or HUDA BEAUTY is more affordable.

Which causes fewer breakouts, BYOMA or HUDA BEAUTY?

BYOMA offers a wide range of products on this page that rate High for acne-prone skin, whereas HUDA BEAUTY features only one product which rates as Caution for acne-prone skin.

When was each brand founded and who currently owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group since 2025, while HUDA BEAUTY was founded in 2013 and is independently owned.

How many products does each brand have listed on this page, and what are their fragrance statuses?

BYOMA has 17 products listed on this page, with 16 listing no fragrance and only the Smoothing Body Serum containing fragrance. HUDA BEAUTY features 1 product on this page, and it lists no fragrance in its ingredients.

Which brand offers a wider variety of skincare products tailored for dry and sensitive skin?

BYOMA offers a much wider variety of skincare products tailored for dry and sensitive skin, featuring multiple cleansers, moisturizers, and serums rated with Superior or High fit levels by Lovi, whereas HUDA BEAUTY only lists a single primer on this page with lower fit ratings for those skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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