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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are gentle skincare brands celebrated for thoughtfully formulated moisturizers, cleansers, serums, and more. While the British enterprise harnesses tri-ceramide and squalane to suit dry and sensitive skin, the second entity relies on mild compositions for sensitive, dry, and combination skin, offering reliable daily support for acne-prone skin. Both appeal to skincare enthusiasts through consistent, understated performance, though they differ as the first utilizes specific ingredient benefits to target dark spots, mature skin, and barrier hydration.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA fits dry skin and sensitive skin with Superior levels across multiple barrier-strengthening moisturizers and cleansers, whereas the purest offers limited options on this page. Most products on this page for BYOMA are also fragrance-free.

What is the difference between BYOMA and the purest?

BYOMA offers a wide range of products that are fragrance-free and fit dry and sensitive skin best, whereas the purest features only one product on this page, which contains fragrance and has a high fit for sensitive skin. BYOMA products mostly feature ingredients like ceramides and glycerin to help strengthen the skin barrier.

BYOMA or the purest: which moisturizer is better?

BYOMA offers a wider selection of moisturizers that Lovi rates as Superior or High for dry and sensitive skin, featuring barrier-strengthening ingredients like ceramides. In contrast, the purest provides just one solution with a lower fit for dry skin, making BYOMA the better choice for most hydration needs.

Which is more affordable, BYOMA or the purest?

Neither the page facts nor the available studies provide pricing information to determine whether BYOMA or the purest is more affordable.

Which causes fewer breakouts, BYOMA or the purest?

BYOMA is a better choice for skin prone to breakouts, as the products on this page offer a High Lovi fit for acne-prone skin, whereas the purest solutions moisturizer has a Low Lovi fit for that skin type. Reviewers sometimes note breakouts and acne as an issue with BYOMA, but its formulas generally help support the skin barrier.

When were BYOMA and the purest founded and who owns them?

BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group. The purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

How many products from each brand are listed without fragrance?

BYOMA has 16 products on this page listed without fragrance, while the purest has none. Reviewers mostly mention that BYOMA offers gentle and fragrance-free moisturizers.

Which brand offers more product options for dry skin?

BYOMA offers far more product options for dry skin than the purest, with multiple moisturizers and cleansers rated with a Superior Lovi fit level for this skin type. Reviewers often note that the products on this page help provide instant hydration and strengthen the skin barrier.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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