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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are distinct skincare lines created to support a calm, radiant complexion. Founded in 2016 and owned by Goodai Global Inc. since 2019, Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Meanwhile, the British brand founded in 1999 is beloved for its thoughtful range of toners, serums, eye products, and moisturizers that suit oily and sensitive skin best without heaviness or irritation. While both offer gentle and effective daily care with standout options for acne-prone skin, dark spots, and mature skin, they differ in their core formulations and targeted skin type benefits.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

Buy Pixi routine · S$247.09 · 93% fitBuy Beauty of Joseon routine · S$57.44 · 87% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Pixi routines for oily skin

Buy Pixi routine · S$363.28 · 94% fitBuy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Pixi routines for combination skin

Buy Pixi routine · S$329.01 · 93% fitBuy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Pixi: which is better?

Beauty of Joseon and Pixi both offer solid options depending on your skincare goals. For routine fit, Pixi holds a Superior rating across almost all skin types, while Beauty of Joseon is well-regarded for its gentle, fragrance-free formulations.

What is the difference between Beauty of Joseon and Pixi?

Beauty of Joseon is a South Korean brand founded in 2016 that features fragrance-free formulas and fits dry skin, sensitive skin, and skin with dark spots best. Pixi is a UK brand founded in 1999 that excels in radiance and glow, though some of its products contain fragrance and may cause skin irritation.

Beauty of Joseon or Pixi for dry skin?

For dry skin, both brands work well, with Beauty of Joseon receiving a High Lovi fit and Pixi achieving a Superior Lovi fit. Products from both brands include hyaluronic acid, which helps provide deep hydration and supports skin quality.

Dermatologic Therapy, 2022

Beauty of Joseon or Pixi: which moisturizer is better?

Beauty of Joseon and Pixi both offer moisturizers on this page, with Beauty of Joseon featuring options like the Dynasty Cream and Red Bean Water Gel, while Pixi includes the Rose Oil Blend. Beauty of Joseon is rated High for dry skin, whereas Pixi is rated Average for dry skin on its Rose Oil Blend.

Which is more affordable, Beauty of Joseon or Pixi?

The provided page facts do not contain pricing information to determine whether Beauty of Joseon or Pixi is more affordable.

Which brand has more fragrance-free products, Beauty of Joseon or Pixi?

Beauty of Joseon has more fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas Pixi has fragrance in 3 of its 10 products on the page.

How do the founding years and countries of origin compare between Beauty of Joseon and Pixi?

Beauty of Joseon was founded in 2016 in South Korea, whereas Pixi was founded earlier in 1999 in the United Kingdom.

Which brand performs better for radiance and glow according to the review themes?

Pixi performs better for radiance and glow according to the review themes. Reviewers frequently note that Pixi delivers strong radiance and glow benefits across the products on this page.

Beauty of Joseon or Pixi for oily skin?

For oily skin, Pixi offers a Superior routine fit, while Beauty of Joseon has a High fit according to Lovi. Pixi features products like Glow Tonic, which may help with oil control.

Beauty of Joseon or Pixi for sensitive skin?

Both brands achieve a High fit on Lovi for sensitive skin. Beauty of Joseon features formulas with zero added fragrance on the page, while Pixi provides soothing botanical extracts like aloe vera to help comfort the skin.

Iranian Journal of Medical Sciences, 2019

Beauty of Joseon or Pixi for acne-prone skin?

For acne-prone skin, Lovi rates both Beauty of Joseon and Pixi as having a High fit across their routines. Pixi features ingredients like aloe vera, which helps soothe inflammation and supports wound healing in irritated skin. Meanwhile, Beauty of Joseon utilizes niacinamide, which helps reduce cutaneous pigmentation and regulates skin issues.

Iranian Journal of Medical Sciences, 2019The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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