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The Ordinary vs Blume

The Ordinary and Blume are Canadian skincare brands that offer thoughtfully crafted products for diverse complexions. The Ordinary is known for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while Blume is widely loved for nourishing moisturizers and thoughtful formulas like the Meltdown Gel Cream. Both brands suit dry skin and acne-prone skin best, with the former also serving oily and mature skin. They differ primarily in their product ranges and ingredient focuses, with the first brand providing targeted acid and vitamin treatments and the latter supporting a balanced, healthy complexion for sensitive skin.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much larger selection of targeted products and fits dry skin, oily acne-prone skin, and mature skin best. Blume features a single moisturizer, Meltdown Gel Cream, which has a high fit for acne-prone, oily, and sensitive skin types.

What is the difference between The Ordinary and Blume?

The Ordinary offers a large range of specialized serums, toners, and cleansers that fit dry skin, oily acne-prone skin, and mature skin best, while Blume features just one moisturizer on this page. Both brands make products without added fragrance.

The Ordinary or Blume: which moisturizer is better?

The Ordinary offers a wider range of moisturizers compared to Blume, with options like Natural Moisturizing Factors + HA rated as having a Superior fit for dry skin. Blume features Meltdown Gel Cream, which has a High fit for dry skin, acne-prone skin, and oily skin. Both brands provide fragrance-free options on the products on this page.

Which is more affordable, The Ordinary or Blume?

The Ordinary features affordable and great value serums among the products on this page, whereas the page lacks pricing information for Blume.

Which causes fewer breakouts, The Ordinary or Blume?

Both The Ordinary and Blume help with acne, as the products on this page for both brands feature high Lovi fit levels for acne-prone skin.

When was The Ordinary founded compared to Blume?

The Ordinary was founded in 2016, which is two years earlier than Blume, which was founded in 2018.

Which brand offers a larger variety of products on this page?

The Ordinary offers a larger variety of products on this page compared to Blume, with dozens of options covering cleansers, serums, and moisturizers.

Do products from either The Ordinary or Blume contain fragrance?

Every product on the products on this page from both The Ordinary and Blume lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.