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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are skincare brands created to support distinct skin needs through purposeful formulations. The Ordinary, founded in Canada in 2016 and acquired by The Estée Lauder Companies Inc. in 2021, offers serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, making it best suited for dry and oily acne-prone skin. Founded in India in 1990, A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best through a mild composition. While both brands reliably support daily moisture balance, they differ in their core offerings and ingredient profiles, with the former featuring targeted acid and vitamin treatments and the latter focusing on soothing, barrier-supportive creams like the 345 Relief Cream.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The products on this page from The Ordinary generally offer a much broader selection and higher Lovi fit levels across various skin types compared to A+. The Ordinary provides numerous targeted serums and moisturizers, whereas A+ currently features only a single cream with average or low fit across most skin types.

What is the difference between The Ordinary and A+?

The products on this page for The Ordinary offer a wide selection for dry, oily acne-prone, and mature skin types, whereas A+ lists only a single moisturizer with average or low fit levels across most skin categories. The Ordinary is owned by The Estée Lauder Companies Inc. and features numerous fragrance-free serums and treatments, while A+ is an independent brand founded in India.

The Ordinary or A+: which moisturizer is better?

When comparing moisturizers on this page, the products on this page by The Ordinary generally offer a higher Lovi fit level for dry and sensitive skin compared to A+.

Which is more affordable, The Ordinary or A+?

The products on this page for The Ordinary are often mentioned by reviewers as affordable and great value serums, while the A+ page lists only one moisturizer without price mentions.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016 in Canada, whereas A+ was founded earlier in 1990 in India.

Do any products from The Ordinary or A+ contain fragrance?

Every product from both The Ordinary and A+ on this page lists no fragrance in its ingredients.

Which skin types do brand-focused routines for The Ordinary fit best?

The products on this page for The Ordinary fit dry skin, oily acne-prone skin, and mature skin best in brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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