SKIN1004 vs Shiseido
SKIN1004 and Shiseido are prominent skincare brands offering targeted daily care through distinct formulations and heritages. SKIN1004 features toners, moisturizers, sunscreens, masks, and more, built around centella asiatica, hyaluronic acid, and niacinamide to suit dry skin and oily skin best. Conversely, the Japanese brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin to suit sensitive skin and mature skin best. Ultimately, both brands differ through their unique ingredient philosophies, with the Korean line focusing on centella and niacinamide while the historic house emphasizes gentle, glycerin-rich hydration.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular SKIN1004 and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Shiseido products
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Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
S$38.94
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Madagascar Centella Light Cleansing Oil
S$16.70
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Madagascar Centella Toning Toner
S$18.07
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Madagascar Centella Poremizing Light Gel Cream
S$14.47
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Madagascar Centella Quick Calming Pad
S$17.98
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Madagascar Centella Watergel Sheet Ampoule Mask
S$2.56
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Hyalu-Cica Moisture Cream
S$16.09
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Zombie Pack
S$33.63
People Say
Hydration and moisture Often MentionedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Skin feels more hydrated — Shiseido Activating Essence”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
Lightweight texture Mostly MentionedSometimes Noted
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Miscellaneous praise and pleasant features Sometimes NotedMostly Mentioned
- “Velvety smooth — Shiseido FUTURE SOLUTION LX”
- “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
- “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
- “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
Soothing and calming Mostly MentionedNot noted
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
Radiance and brightening Rarely NotedOften Mentioned
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
- “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
Cleansing benefits Sometimes NotedRarely Noted
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “pores looked so much smaller — SKIN1004 Zombie Pack”
- “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
High price point Rarely NotedMostly Mentioned
- “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Scent and fragrance complaints Sometimes NotedOften Mentioned
- “smells like wet dog — SKIN1004 Zombie Pack”
- “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
Texture and application issues Often MentionedRarely Noted
- “Felt powdery — Shiseido Essential Energy Hydrating Cream”
- “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
- “too watery for a lotion — Shiseido Treatment Softener”
- “hard to wash off — SKIN1004 Zombie Pack”
Skin irritation and breakouts Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
- “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
SKIN1004 vs Shiseido routines for dry skin
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Cleanser
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
S$38.94
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Hydrating Toner
Probio-Cica Essence Toner
Morning
S$17.98
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Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
S$16.70
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Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
S$2.56
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Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
S$54.05
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Hydrating Toner
Eudermine Revitalizing Essence
Morning
S$112.11
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
S$78.82
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SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
S$9.25
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Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
Buy SKIN1004 routine · S$38.94 · 86% fit
Buy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit
SKIN1004 vs Shiseido routines for oily skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
S$24.48
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Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
S$17.98
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
S$38.94
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
S$16.70
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Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening · Once a week
S$14.38
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Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
S$52.06
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Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
S$112.11
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
S$78.82
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SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
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Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
S$9.25
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Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy SKIN1004 routine · S$152.56 · 86% fit
Buy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit
SKIN1004 vs Shiseido routines for combination skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
S$24.48
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
S$18.07
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
S$38.94
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
S$16.70
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening · Once a week
S$14.38
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
S$52.06
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
S$112.11
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
S$78.82
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
S$9.25
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy SKIN1004 routine · S$152.56 · 86% fit
Buy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit
Questions and answers
SKIN1004 or Shiseido: which is better?
Both SKIN1004 and Shiseido fit dry, oily, combination, sensitive, and acne-prone skin well, but SKIN1004 stands out for being fragrance-free and soothing, whereas Shiseido is known for deep hydration and luxurious textures.
What is the difference between SKIN1004 and Shiseido?
SKIN1004 is known for lightweight, soothing formulas featuring centella asiatica, while Shiseido offers luxurious textures focused on deep hydration and radiance. Both brands achieve equal routine fit levels across all skin types.
SKIN1004 or Shiseido for dry skin?
For dry skin, SKIN1004 is the better choice because its routine fit is High compared to Shiseido's Average. Furthermore, SKIN1004's products on this page list no fragrance in their ingredients.
SKIN1004 or Shiseido: which cleanser is better?
When comparing cleansers between the two brands, SKIN1004 is generally better for cleansing benefits according to reviewer themes on this page. Every product on the SKIN1004 page lists no fragrance in its ingredients, whereas several Shiseido cleansers include added fragrance.
Which is more affordable, SKIN1004 or Shiseido?
Shiseido is often noted for a high price point, whereas SKIN1004 products on this page tend to be more affordable.
Between SKIN1004 and Shiseido, which brand is better for soothing and calming the skin?
SKIN1004 is better for soothing and calming the skin, as it outperforms Shiseido in soothing and calming benefits according to reviewer themes.
How do the fragrance options compare between SKIN1004 and Shiseido products?
Every SKIN1004 product on this page lists no fragrance in its ingredients, whereas 15 out of 20 Shiseido products on this page list fragrance. Reviewers note strong fragrance for Shiseido, while SKIN1004 avoids fragrance entirely.
Which brand performs better in terms of radiance and brightening according to reviewers?
Shiseido performs better in terms of radiance and brightening according to reviewers. The brand is also noted for its deep hydration and luxurious textures.
SKIN1004 or Shiseido for oily skin?
Both SKIN1004 and Shiseido offer a High routine fit for oily skin. Reviewers note that SKIN1004 delivers a more lightweight texture, while Shiseido provides deep hydration.
SKIN1004 or Shiseido: which moisturizer is better?
Both SKIN1004 and Shiseido offer effective moisturizers, with SKIN1004 focusing on lightweight, soothing formulas using centella asiatica, while Shiseido provides deep hydration and luxurious textures.
SKIN1004 or Shiseido for sensitive skin?
Both SKIN1004 and Shiseido offer a High routine fit for sensitive skin. SKIN1004 lists no fragrance in any of its products on this page, whereas several Shiseido products contain added fragrance.
SKIN1004 or Shiseido: which sunscreen is better?
Both SKIN1004 and Shiseido offer sunscreens on the page, but SKIN1004 has no fragrance listed in any of its products while Shiseido includes fragrance in many formulations. For dry sensitive skin and sensitive skin, SKIN1004 products like the Soothing Sun Milk and Madagascar Centella Hyalu-Cica Water-Fit Sun Serum reach Superior Lovi fit levels.
SKIN1004 or Shiseido for acne-prone skin?
Both SKIN1004 and Shiseido fit acne-prone skin at a High level. Every SKIN1004 product on this page lists no fragrance, whereas 15 of 20 Shiseido products list fragrance.
Research behind their key ingredients
Bifidobacterium longum lysate, a new ingredient for reactive skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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