NIVEA skincare
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
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NIVEA is deeply loved for its reliable sunscreens, targeted serums, and nourishing moisturizers, all thoughtfully formulated with glycerin. Its products suit combination skin and sensitive skin best, thanks to formulas that respect natural balance. For specific concerns, the brand offers standout solutions such as the Protect & Moisture Sun Lotion SPF50+ for acne-prone skin, the UV Deep Protect & Care Gel for skin with dark spots, and the LUMINOUS630 ANTI-DARK SPOT SERUM for mature skin. Through these choices, its key ingredients work effectively, as glycerin improves stratum corneum hydration and barrier function.
GlycerinThis page covers some of the most popular NIVEA products; for the whole NIVEA range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 112.2k+ reviewsReviewers most often praise NIVEA for effective moisturization, lightweight and fast-absorbing formulas, and targeted blemish and dryness relief. The most common complaints are breakouts for acne-prone skin and greasy or heavy textures.
Highlights
Blemish-clearing serums Mostly Mentioned
- “cleared my complexion in 7 days — DERMA SKIN CLEAR”
- “unclogs pores — Derma Skin Clear Anti-Blemish Scrub”
- “reduces blackheads — Derma Skin Clear Anti-Blemish Scrub”
Versatile multi-use moisturizers Mostly Mentioned
- “Use it on face, body, hands, and feet — Creme”
- “Applying is easy, you can use on your face, hands, and body. — Soft”
- “Works better than expensive luxury creams — Creme”
Smoother skin texture serums Mostly Mentioned
- “skin feels squeaky clean and soft — DERMA SKIN CLEAR”
- “skin feels smooth — Derma Skin Clear Anti-Blemish Scrub”
Non-drying serums Mostly Mentioned
- “doesn't dry out skin — Derma Skin Clear Anti-Blemish Scrub”
- “doesn't leave skin dry or stretched — DERMA SKIN CLEAR”
Intense deep hydration Often Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — Creme”
- “Makes my face feel smooth and soft. — Soft”
Greasy and oily residue Often Mentioned
- “Leaves a shiny grease layer that doesn't go away — Creme”
- “too greasy for face — Protect & Moisture Sun Lotion SPF50+”
- “made my face slightly shiny — DERMA SKIN CLEAR”
Causes breakouts and acne Sometimes Noted
- “Clogged my pores and caused bad acne — Creme”
- “I noticed some acne breakouts on my chin after using this crème for a while. — Soft”
Strong fragrance Sometimes Noted
- “Scent is too overpowering for sensitive noses — Creme”
- “Has a heavy, baby powder smell. — Soft”
- “smells like men's hairspray — DERMA SKIN CLEAR”
Sources: lovi.care, influencer.com, walmart.com, hometesterclub.com, shespeaks.com, target.com, and more
Questions and answers
Is NIVEA good for oily skin?
NIVEA is good for oily skin because Lovi rates the NIVEA-focused routine High for oily skin. Products like UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ provide High fit levels for oily skin.
Is NIVEA worth it?
NIVEA is worth it for shoppers seeking affordable hydration, as Lovi rates the brand-focused routines High for dry, oily, sensitive, combination, and acne-prone skin. Prices range from S$11.85 to S$32.81, and review mentions highlight versatile multi-use moisturizers and blemish-clearing serums.
What are NIVEA's best products?
NIVEA's best products for dry skin include Creme, while UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ work well for oily and acne-prone skin. Lovi rates the brand-focused routine for dry skin High, and reviewers often mention its intense deep hydration.
Which NIVEA moisturizer is best for dry skin?
The NIVEA moisturizer that is best for dry skin is Creme, because Lovi rates it High for dry skin, whereas Soft is rated Average. Glycerin is a key ingredient across the products that helps provide moisture.
Does NIVEA cause breakouts?
NIVEA products on this page may sometimes cause breakouts and acne, as reviewers note this reaction and certain sunscreens and moisturizers carry lower fit ratings for acne-prone skin.
Is NIVEA fragrance-free?
No, the NIVEA products on this page are not all fragrance-free, as only 3 of the 9 products list no fragrance while the remaining 6 include it.
What are the key ingredients in NIVEA products?
Glycerin is a key ingredient featured across the NIVEA products on this page. Glycerin helps provide intense deep hydration to the skin.
How do I build a NIVEA skincare routine?
To build a NIVEA skincare routine for dry skin in the morning, apply a cleanser, a hydrating toner, the Creme moisturizer, and the Protect & Moisture Sun Lotion SPF50+. In the evening, use a pre-cleanser, a cleanser, the DERMA SKIN CLEAR serum, and the Creme moisturizer. Once a week, add a nourishing mask into this evening routine before the serum.
Where can I buy NIVEA, and how much does it cost?
NIVEA products on this page are available in stores in Singapore. Prices range from S$11.85 to S$32.81, with most items costing between S$13.75 and S$32.81.
What are good alternatives to NIVEA?
Good alternatives to NIVEA with pages on Lovi include Eucerin, Bayer, Augustinus Bader, Yepoda, Dr. Barbara Sturm, and Sebamed. Lovi rates Eucerin Superior for dry skin and High for oily, sensitive, combination, and acne-prone skin.
NIVEA vs Eucerin: which is better?
NIVEA and Eucerin both rate High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates Eucerin's routine Superior for dry skin, while NIVEA's routine is High for dry skin.
Who owns NIVEA, and where is it from?
NIVEA is a German brand founded in 1911, owned by maxingvest GmbH & Co. KGaA since 2004.
Is NIVEA cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NIVEA as cruelty-free.
Is NIVEA good for dry skin?
Yes, NIVEA is good for dry skin because Lovi rates the NIVEA-focused routine High for dry skin. Glycerin helps provide intense deep hydration, though reviewers sometimes note a greasy residue.
Which NIVEA sunscreen is best for sensitive skin?
Protect & Moisture Sun Lotion SPF50+ is the best NIVEA sunscreen for sensitive skin, followed by UV Deep Protect & Care Gel and MEN. Lovi rates Protect & Moisture Sun Lotion SPF50+ High for sensitive skin, while UV Deep Protect & Care Gel rates Average and MEN rates Low.
Is NIVEA good for sensitive skin?
Yes, NIVEA is good for sensitive skin, as Lovi rates sensitive skin routines High for the brand. Reviewers often mention intense deep hydration from the products, though some note a strong fragrance.
Is NIVEA good for acne-prone skin?
Yes, NIVEA is good for acne-prone skin because the brand fits this skin type well and offers targeted items like DERMA SKIN CLEAR and Derma Skin Clear Anti-Blemish Scrub. Lovi rates the NIVEA-focused routine High for acne-prone skin. Reviewers often mention blemish-clearing serums.
Is NIVEA good for skin with dark spots?
NIVEA is moderately good for skin with dark spots, as Lovi rates LUMINOUS630 ANTI-DARK SPOT SERUM Average for this skin type. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.
Is NIVEA good for mature skin?
NIVEA is moderately good for mature skin, as Lovi rates the NIVEA-focused routine High for this skin type and several products such as Creme and LUMINOUS630 ANTI-DARK SPOT SERUM show an Average fit. Reviewers often mention intense deep hydration from the products, which helps keep mature skin feeling soft and smooth.
Research behind NIVEA's key ingredients
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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