🇸🇬Singapore

Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are a Korean skincare brand founded in 2019 and a Japanese skincare brand founded in 1872, respectively. The former is known for its moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide, while the latter is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with key ingredients like glycerin. The first brand fits oily acne-prone skin and skin with dark spots best, whereas the second brand suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ primarily in their heritage, foundational ingredients, and the specific complexions they target.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

Buy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

Anua vs Shiseido routines for oily skin

Buy Anua routine · S$89.14 · 84% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit

Anua vs Shiseido routines for combination skin

Buy Anua routine · S$89.14 · 83% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Shiseido: which is better?

Both Anua and Shiseido offer great options, but Anua is a better fit for dry skin and pore care while keeping all its products fragrance-free. Shiseido stands out more for deep hydration and luxurious textures, though many of its products contain added fragrance.

What is the difference between Anua and Shiseido?

Anua and Shiseido differ mainly in their formulation focus, with every product on the Anua page listing no fragrance while most Shiseido products contain fragrance. Anua is especially known for pore cleansing and care, whereas Shiseido excels in deep hydration and luxurious textures.

Anua or Shiseido for dry skin?

Anua fits dry skin better than Shiseido, offering a High routine fit compared to Shiseido's Average fit level. Anua's products on this page list no fragrance, whereas most Shiseido products feature a strong fragrance.

Anua or Shiseido: which cleanser is better?

Anua is better for pore cleansing and care compared to Shiseido, as its products on this page are rated High for oily skin and acne-prone skin. Shiseido cleansers often feature a strong fragrance, whereas every product on the Anua page lists no fragrance in its ingredients.

Which is more affordable, Anua or Shiseido?

Anua is more affordable than Shiseido, as high price points are noted as a primary drawback for Shiseido products on this page while Anua faces criticism for high pricing instead.

Anua or Shiseido: which brand has fragrance-free products?

Anua has fragrance-free products across its entire range of products on this page, whereas Shiseido includes fragrance in the majority of its formulations.

Anua or Shiseido for oily skin?

Both Anua and Shiseido offer a High routine fit for oily skin based on the products on this page. Reviewers note that Anua helps with pore cleansing and care, while Shiseido provides deep hydration.

Anua or Shiseido: which moisturizer is better?

Anua offers better moisturizers for dry skin overall on this page, with a High routine fit compared to Shiseido's Average fit level. Anua's moisturizers avoid added fragrance while delivering strong barrier support and deep hydration.

Anua or Shiseido for sensitive skin?

Anua and Shiseido both fit sensitive skin at a High level on this page. Anua has the advantage of listing no fragrance across the products on this page, whereas most Shiseido products contain fragrance.

Anua or Shiseido: which sunscreen is better?

Both Anua and Shiseido offer sunscreens on the products on this page, and Lovi rates the routine fit for sunscreens across different skin types as High for both brands. Anua features sunscreens like the Heartleaf Silky Moisture Sun Cream, while Shiseido includes options such as the Essential Energy Hydrating Day Cream and Benefiance Wrinkle Smoothing Day Cream.

Anua or Shiseido for acne-prone skin?

Anua fits acne-prone skin better than Shiseido, as Anua achieves a High routine fit for this skin type while Shiseido products on this page have mixed performance ranging up to High, and review themes note that Shiseido is more associated with breakouts while Anua excels in pore cleansing and care.

Anua or Shiseido for mature skin?

Anua is the better choice for mature skin on the products on this page, offering a High routine fit compared to Shiseido's Average fit. Anua also avoids the strong fragrance issues frequently noted by reviewers of Shiseido.

Anua or Shiseido for skin with dark spots?

Anua and Shiseido both fit skin with dark spots at a High level for the products on this page. Anua helps with brightening serums, while Shiseido may improve radiance through its formulations.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play