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Beauty of Joseon vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Kiehl's are two respected skincare lines celebrated for distinct approaches to daily nourishment. The Korean brand features thoughtful serums, masks, moisturizers, and sunscreens utilizing niacinamide, glycerin, and hyaluronic acid to suit dry and sensitive skin, whereas the American brand offers nourishing moisturizers, targeted serums, soothing toners, and gentle eye products featuring glycerin and squalane to suit dry and mature skin. Both brands differ in their foundational heritages and specific ingredient benefits, with the former emphasizing gentle care and wrinkle reduction, and the latter prioritizing moisture loss, barrier resilience, and oxidative stress defense.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Kiehl's products

People Say

Beauty of JoseonKiehl's
  • Unique or Pleasant Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “Absorbs quickly — Kiehl's Ultra Facial Cream”
  • Deep Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
  • Gentle and Non-Irritating Formulation Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Radiant Skin and Glow Sometimes NotedOften Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “woke up glowing — Kiehl's Midnight Recovery Concentrate”
    • “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
  • Gentle Exfoliation and Texture Smoothing Sometimes NotedSometimes Noted
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “skin looked & felt smoother — Kiehl's Super Multi-Corrective Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “pores look smaller — Beauty of Joseon Glow Serum”
    • “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
  • High Price Point Not notedMostly Mentioned
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Causes Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “dealing with cystic acne — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Scent and Fragrance Issues Often MentionedRarely Noted
    • “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “faint lab smell — Kiehl's Better Screen UV Serum”
    • “smell is overpowering — Kiehl's Midnight Recovery Concentrate”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Kiehl's routines for dry skin

Buy Kiehl's routine · S$209.58 · 92% fitBuy Beauty of Joseon routine · S$57.44 · 87% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Kiehl's routines for oily skin

Buy Kiehl's routine · S$287.99 · 90% fitBuy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Kiehl's routines for combination skin

Buy Kiehl's routine · S$287.99 · 90% fitBuy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Kiehl's: which is better?

Beauty of Joseon is generally better for gentle, fragrance-free care and soothing sensitive skin, while Kiehl's is often better for targeted anti-aging and oily skin routines. Both brands offer deep hydration, but Beauty of Joseon is noted for fewer irritation issues, whereas Kiehl's provides a wider range of high-performance serums.

What is the difference between Beauty of Joseon and Kiehl's?

Beauty of Joseon is known for being gentler and fragrance-free across the products on this page, whereas Kiehl's tends to be more expensive and may cause skin irritation for some users. Beauty of Joseon is a South Korean brand founded in 2016, while Kiehl's is an American brand founded in 1851.

Beauty of Joseon or Kiehl's for dry skin?

For dry skin, Kiehl's is a superior fit and Beauty of Joseon is a high fit. Both brands offer products with deep hydration.

Beauty of Joseon or Kiehl's: which cleanser is better?

Both Beauty of Joseon and Kiehl's offer effective cleansers, but Beauty of Joseon is rated higher for gentle, non-irritating formulas, while Kiehl's features standout options like the Calendula Deep Cleansing Foaming Face Wash that provides superior fit levels for oily and oily acne-prone skin on the products on this page.

Which is more affordable, Beauty of Joseon or Kiehl's?

Beauty of Joseon is more affordable, as the products on this page are better on price point.

Between Beauty of Joseon and Kiehl's, which brand offers fragrance-free products?

Beauty of Joseon offers fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas Kiehl's includes fragrance in some of its products.

How do Beauty of Joseon and Kiehl's compare for mature skin routines?

For mature skin routines, Kiehl's is a better fit with a Superior routine level, whereas Beauty of Joseon reaches an Average level.

Which brand is better for managing pores and oil control according to reviewers?

Beauty of Joseon is better for managing pores and oil control according to reviewers. The products on this page help provide pore and oil control as one of their noted benefits.

Beauty of Joseon or Kiehl's for oily skin?

For oily skin, Kiehl's is superior to Beauty of Joseon in routine fit. Reviewers note that the products on this page help provide lightweight, non-greasy moisturizers and effective oil control.

Beauty of Joseon or Kiehl's: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon helps provide deep hydration with fragrance-free options like its Dynasty Cream, while Kiehl's offers lightweight choices such as the Ultra Facial Cream. Both brands feature high fit levels for dry skin on this page, but Beauty of Joseon is less likely to cause irritation.

Beauty of Joseon or Kiehl's for sensitive skin?

Beauty of Joseon is better for sensitive skin because its products on this page list no fragrance and review themes show it is more gentle and non-irritating, while Lovi rates Beauty of Joseon's routine fit for sensitive skin as High and Kiehl's as Superior.

Beauty of Joseon or Kiehl's: which sunscreen is better?

Beauty of Joseon offers Relief Sun: Rice + Probiotics, which has a High fit level for dry skin, skin with dark spots, sensitive skin, oily acne-prone skin, dry sensitive skin, oily skin, and combination skin on this page, while Kiehl's features Better Screen UV Serum, which has a High fit level for skin with dark spots, combination skin, sensitive skin, acne-prone skin, and mature skin.

Beauty of Joseon or Kiehl's for acne-prone skin?

Both Beauty of Joseon and Kiehl's are a High fit for acne-prone skin, so either brand helps depending on your routine. Reviewers note that Kiehl's may cause breakouts and skin irritation, whereas Beauty of Joseon is frequently praised for its gentle, non-irritating formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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