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Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Beauty of Joseon are prominent Korean skincare brands offering targeted regimens built around nourishing formulations. The former specializes in moisturizers, toners, serums, and cleansers featuring hyaluronic acid, heartleaf, and niacinamide, suiting oily, acne-prone skin and skin with dark spots best. Conversely, the latter is loved for thoughtful serums, masks, moisturizers, and sunscreens utilizing niacinamide, glycerin, and hyaluronic acid to provide gentle daily care for dry and sensitive skin types. While both brands harness powerful active ingredients, they differ in their primary formulation philosophies and ideal skin matches.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

Buy Beauty of Joseon routine · S$57.44 · 87% fitSee multi-brand routine · 99% fit

Anua vs Beauty of Joseon routines for oily skin

Buy Anua routine · S$89.14 · 84% fitBuy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit

Anua vs Beauty of Joseon routines for combination skin

Buy Anua routine · S$89.14 · 83% fitBuy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Both Anua and Beauty of Joseon offer great options, but Anua tends to be better for fading dark spots and improving skin texture, whereas Beauty of Joseon is noted for having a more gentle, non-irritating formula.

What is the difference between Anua and Beauty of Joseon?

Anua and Beauty of Joseon offer products on this page with an equal routine fit for most skin types, though Anua has a High fit for mature skin while Beauty of Joseon has an Average fit. Both brands feature no fragrance across their products, but reviewers note that Beauty of Joseon is better for gentle formulas while Anua does better for fading dark spots and improving skin texture.

Anua or Beauty of Joseon for dry skin?

Both Anua and Beauty of Joseon offer a High routine fit for dry skin, and the products on this page for both brands contain hyaluronic acid which helps maintain moisture.

Dermatologic Therapy, 2022

Anua or Beauty of Joseon: which cleanser is better?

Both Anua and Beauty of Joseon offer cleansers that fit oily, acne-prone, and sensitive skin at a High level on this page. Beauty of Joseon does better for gentle and non-irritating formulas.

Which is more affordable, Anua or Beauty of Joseon?

The products on this page do not list pricing information, so it is not possible to determine whether Anua or Beauty of Joseon is more affordable.

Anua or Beauty of Joseon: which brand is better for fading dark spots and brightening skin?

Anua does better for fading dark spots and brightening skin according to the reviews on this page. Niacinamide, an ingredient found across the products on this page, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Beauty of Joseon: which brand is gentler and less irritating?

Beauty of Joseon is better known for its gentle, non-irritating formulas on the products on this page. Reviewers note that Beauty of Joseon delivers a gentler experience, whereas Anua is more frequently associated with causing breakouts.

Anua or Beauty of Joseon: which brand is better for mature skin?

Anua is better for mature skin on this page, offering a High routine fit compared to Beauty of Joseon's Average fit level. Both brands provide lightweight, fast-absorbing toners and deep hydration.

Anua or Beauty of Joseon for oily skin?

Both Anua and Beauty of Joseon offer products on this page that provide a High routine fit for oily skin. Anua focuses particularly on oily acne-prone skin and skin with dark spots, while Beauty of Joseon centres on dry skin, sensitive skin, and skin with dark spots.

Anua or Beauty of Joseon: which sunscreen is better?

Both Anua and Beauty of Joseon offer sunscreens with a High fit level for dry, sensitive, oily, and combination skin on this page. Reviewers note that Beauty of Joseon formulas provide a radiant glow and glass skin effect, while Anua products on this page list no fragrance in their ingredients.

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon offer a High routine fit for sensitive skin, but Beauty of Joseon is reviewed as having a more gentle and non-irritating formula.

Anua or Beauty of Joseon for acne-prone skin?

Both Anua and Beauty of Joseon achieve a High routine fit level for acne-prone skin on the products on this page. Reviewers report that Beauty of Joseon sometimes causes breakouts and acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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