🇸🇦Saudi Arabia

BYOMA Brightening Serum for dry skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes

BYOMA Brightening Serum

High

  • HighDry Skin Fit
  • HighEffectiveness
  • HighSafety

A great choice for dry skin; a few serums fit it even better.

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers excellent brightening and evening of skin tone for you due to the presence of niacinamide and ascorbic acid, which hydrate and improve skin radiance.
  • The serum also provides relevant skincare benefits for your dry or flaky skin with sodium hyaluronate and squalane, which offer hydration.
  • The safety profile is excellent, with no risks of irritation for your dry skin due to the absence of prohibited or harsh ingredients.

How to apply

  • Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
  • Place the serum after cleansing and toner, but right before your moisturizer.
  • Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
  • Apply the serum on slightly damp skin to help lock in extra moisture.
  • Avoid the eye area and do a patch test before your first use.

People Say

★4.6Overall rating based on 1000+ reviews

This serum is frequently described as a lightweight, hydrating product that strengthens the skin barrier and is suitable for sensitive skin. Many users report softer, smoother skin and a healthy glow. However, results for significant brightening of dark spots or hyperpigmentation are mixed, with some finding it less effective than stronger alternatives.

Highlights

  • Lightweight & fast-absorbing Mostly Mentioned
    • “sinks in quickly”
    • “non-sticky finish”
    • “light runny texture”
    • “layers well under makeup”
  • Affordable price point Often Mentioned
    • “budget-friendly”
    • “great value”
    • “accessible price”
    • “good cheap alternative”
  • Hydrating & soothing Often Mentioned
    • “skin feels soft”
    • “very hydrating”
    • “strengthens skin barrier”
    • “leaves a nice glow”
  • Gentle on sensitive skin Sometimes Noted
    • “no irritation”
    • “great for sensitive skin”
    • “didn't cause redness”
    • “gentle formula”
  • Improved skin texture Sometimes Noted
    • “smoother complexion”
    • “skin feels plump”
    • “helps with uneven texture”
    • “softens rough patches”
  • Lack of brightening Sometimes Noted
    • “didn't see difference”
    • “dark spots didn't fade”
    • “not potent enough”
    • “no change in radiance”
  • Poor dropper design Sometimes Noted
    • “hard to get product out”
    • “dropper stops working”
    • “can't reach bottom”
    • “packaging is frustrating”
  • Caused breakouts Rarely Noted
    • “small bumps appeared”
    • “clogged my pores”
    • “caused acne flare-up”
    • “skin reacted badly”
  • Texture too runny Rarely Noted
    • “very watery”
    • “runs off hand”
    • “too thin”
    • “messy application”

Sources: lovi.care, boots.com, cultbeauty.co.uk, sephora.ae, ulta.com, target.com, and more

Questions and answers

What makes BYOMA Brightening Serum a great fit for dry skin?

BYOMA Brightening Serum is a great fit because it contains niacinamide and ascorbic acid to brighten and even out skin tone while hydrating. It also includes sodium hyaluronate and squalane to help soothe dry or flaky skin, and it is unlikely to cause irritation.

The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2020

Which ingredients make this serum a good fit for dry skin?

Sodium hyaluronate and squalane make this serum a great fit for your dry skin because they offer deep hydration. Niacinamide and ascorbic acid also help brighten and smooth your skin while keeping it safe from irritation.

The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2020

What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.

Journal of Cosmetic Dermatology, 2004Journal of Cosmetic Dermatology, 2026

What do Ceramides do for dry skin?

Ceramides help heal dry skin by locking in moisture and strengthening the skin barrier to keep it soft and smooth. This active may also reduce tightness and flaking while protecting against irritation in sensitive skin.

The British Journal of Dermatology, 2022Dermatologic Therapy, 2019

Where does this serum go in a skincare routine for dry skin?

This serum goes in your evening routine after cleansing and before moisturizing. Putting treatments in the evening helps keep your skin safe around sun exposure while delivering active ingredients.

Can I use it with retinol, and in what order?

You can use this serum with retinol by applying the serum first and following it with your retinol product, or by using them on alternating nights to keep your dry skin calm. This helps you avoid irritation while still getting the brightening and hydrating benefits.

How often should I use this serum?

You can use this serum in your evening routine. It is unlikely to irritate dry skin because it does not contain harsh ingredients, and ingredients like sodium hyaluronate and squalane help keep skin hydrated.

The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2020

Can it clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to clog pores or cause breakouts for dry skin because it is formulated without harsh or heavy ingredients that typically trigger blemishes. Its gentle hydration-focused ingredients mean you can safely add it to your routine without worrying about irritation.

Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer.

    The British Journal of Dermatology, 2002

  • A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers.

    Journal of Cosmetic Dermatology, 2020

  • Hyaluronic acid extracts are safe and efficacious products for skin repair when used in tissue regeneration alone or in combination with herbal or Western medicine.

    Journal of Pharmacy & Pharmaceutical Sciences, 2015

  • Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.

    Journal of Cosmetic Dermatology, 2021

  • Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.

    The Journal of Investigative Dermatology, 2008

  • Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.

    Dermatologic Surgery, 2005

  • Topical application of a ceramide complex cream significantly ameliorated lactic acid sensations and increased stratum corneum total ceramide content in 39 female subjects with sensitive skin compared with placebo.

    Archives of Dermatological Research, 2018

  • A canine-specific ceramide complex consisting of a 4:1 ratio of CER [NS] to [EOP] reduced proinflammatory cytokine expression, upregulated skin barrier-related genes and enzymes, improved stratum corneum organization, and accelerated skin barrier repair in vitro and in vivo.

    Animals, 2026

  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011

  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022

  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019

  • Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers.

    Experimental Dermatology, 2003

  • Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation.

    Journal of Periodontology, 2009

  • Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream.

    Journal of Cosmetic Dermatology, 2022

  • Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts.

    Molecules, 2025

  • Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway.

    Antioxidants, 2025

Ingredients

Water, Methylpropanediol, Niacinamide, 1,2-Hexanediol, Glycerin, Polyglyceryl-10 Laurate, Sodium Hyaluronate, Ceramide Np, Cholesterol, Caprylic Capric Triglyceride, Phytosphingosine, Sodium Phytate, Ascorbic Acid, Stearic Acid, Oleic Acid, Hydrogenated Lecithin, Ethylhexylglycerin, Xanthan Gum, Squalane, Tocopherol, Lactic Acid, Carbomer, Tromethamine, Caprylyl Glycol, Caprylhydroxamic Acid

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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Prices checked 6 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia.

How does it fit your skin?

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