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BYOMA vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and the purest are distinct skincare options offering thoughtful daily support through gentle moisturizers, cleansers, and targeted treatments. The British brand relies on a science-backed tri-ceramide complex and squalane to suit sensitive and dry sensitive skin, while the purest is deeply cherished for its mild nature that suits sensitive, dry, and combination skin best. Ultimately, both lines differ in their formulations, with the former utilizing specific ingredients for acne-prone skin, dark spots, and mature skin, whereas the latter earns praise through consistent, understated performance.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs the purest products

BYOMA vs the purest moisturizers

Questions and answers

BYOMA or the purest: which is better?

BYOMA is a better choice for most shoppers on these pages because its products fit a wider range of skin types with High to Superior levels, whereas the purest only offers a single solution with mostly Average to Low fit levels. Additionally, BYOMA offers 16 fragrance-free products while the purest contains fragrance.

What is the difference between BYOMA and the purest?

BYOMA offers 17 products on this page fitting sensitive, dry, and dry sensitive skin best with a Superior or High Lovi fit level, whereas the purest features only 1 product on this page rated High for sensitive skin and Average to Low for other skin types. BYOMA has 16 fragrance-free products while the purest includes fragrance in its single listed product.

BYOMA or the purest: which moisturizer is better?

BYOMA offers better moisturizers for most skin types, with Lovi fit levels reaching Superior for dry and dry sensitive skin. In contrast, the sole moisturizer from the purest achieves at best a High fit for sensitive skin and Low fits for combination, oily, and acne-prone skin.

Which is more affordable, BYOMA or the purest?

The provided page facts do not contain pricing information for either BYOMA or the purest, so it is not possible to determine which brand is more affordable from this data.

Which causes fewer breakouts, BYOMA or the purest?

BYOMA has many products on this page rated High for acne-prone skin, whereas the purest has products rated Low for acne-prone skin, so BYOMA generally fits breakout-prone skin better.

When were BYOMA and the purest founded?

BYOMA was founded in 2022 in the United Kingdom, while the purest was founded in 2020.

Which brand offers a greater variety of products for dry sensitive skin?

BYOMA offers a greater variety of products for dry sensitive skin, featuring numerous options with a Superior or High Lovi fit level, such as the Moisturizing Rich Cream and Hydrating Serum. In contrast, the purest lists only one product on this page, which achieves an Average Lovi fit level for dry sensitive skin.

Do BYOMA products contain fragrance?

BYOMA products on this page are mostly free of fragrance, as 16 of the 17 listed items do not contain any. The Smoothing Body Serum is the only product on the page that includes fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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