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BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines, with the former known for its barrier-focused moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, and the latter celebrated for its nurturing toners, gentle makeup removers, and deeply nourishing moisturizers crafted from advanced formulas. The British brand suits sensitive skin and dry sensitive skin best through gentle components like the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser, while the Japanese brand suits dry skin and dry sensitive skin best thanks to moisture-binding properties found in options such as the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Both offer targeted care, yet they differ because the former relies on science where its tri-ceramide complex improves skin barrier hydration and barrier integrity while squalane fights oxidative stress and boosts collagen production, whereas its counterpart works harmoniously to restore balance and comfort to the complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

Buy Hada Labo routine · SAR 1,594.67 · 96% fitBuy BYOMA routine · SAR 1,114.99 · 91% fitSee multi-brand routine · 96% fit

BYOMA vs Hada Labo routines for oily skin

Buy Hada Labo routine · SAR 1,522.78 · 92% fitBuy BYOMA routine · SAR 1,201.47 · 87% fitSee multi-brand routine · 97% fit

BYOMA vs Hada Labo routines for combination skin

Buy Hada Labo routine · SAR 1,395.73 · 92% fitBuy BYOMA routine · SAR 1,039.93 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo fit dry skin, dry sensitive skin, and sensitive skin at a Superior level, while Hada Labo reaches a Superior fit for oily, combination, acne-prone, and mature skin as well.

What is the difference between BYOMA and Hada Labo?

Both BYOMA and Hada Labo offer fragrance-free formulations, but they differ in their key ingredients and routine fits. BYOMA relies on a tri-ceramide complex and glycerin, achieving a Superior routine fit for dry, sensitive, and dry sensitive skin on this page. Hada Labo focuses on hyaluronic acid and achieves a Superior routine fit for dry, oily, combination, sensitive, acne-prone, mature, skin with dark spots, and dry sensitive skin.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo fit dry skin at a Superior level. Reviewers mention that both brands offer deep hydration and gentle, fragrance-free formulations.

Dermatologic Therapy, 2022

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer effective moisturizers that are well-suited for various skin types, but they utilize different key ingredients such as a tri-ceramide complex and hyaluronic acid. For dry skin, the routine fit levels for both brands are evaluated as Superior.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA does better for price and value compared to Hada Labo on the products on this page.

BYOMA or Hada Labo: which brand is better for skin clarity and smoothing?

BYOMA does better than Hada Labo for skin clarity and smoothing on the products on this page.

Do BYOMA and Hada Labo products contain fragrance?

BYOMA has fragrance listed in only one product on this page, the Smoothing Body Serum, while the rest of the products on this page are fragrance-free. Hada Labo features no fragrance in any of the products on this page.

BYOMA or Hada Labo: which brand performs better for mature skin?

Hada Labo performs better for mature skin, achieving a Superior routine fit compared to BYOMA's High fit. Both brands offer gentle and fragrance-free formulations.

BYOMA or Hada Labo for oily skin?

For oily skin, Hada Labo provides a Superior Lovi fit level while BYOMA offers a High Lovi fit level. Both brands feature fragrance-free formulations.

BYOMA or Hada Labo for sensitive skin?

Both BYOMA and Hada Labo fit sensitive skin at a Superior level with their brand-focused routines. Reviewers note that both brands offer gentle and fragrance-free formulations.

BYOMA or Hada Labo for acne-prone skin?

For acne-prone skin, Hada Labo is the better choice because Lovi rates its routine as Superior, whereas BYOMA is rated High. Both brands offer gentle and fragrance-free formulations, but Hada Labo provides superior versatility for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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