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BYOMA vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Estée Lauder are two skincare brands offering thoughtful ranges of moisturizers, cleansers, serums, and more, formulated with nourishing ingredients like tri-ceramide, squalane, hyaluronic acid, and glycerin. While BYOMA suits sensitive skin and dry sensitive skin best, the American brand excels with acne-prone skin and mature skin. These labels differ as the British brand relies on science where its tri-ceramide complex improves barrier hydration and squalane fights oxidative stress, whereas both utilize distinct active components to support skin health.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular BYOMA and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Estée Lauder products

People Say

BYOMAEstée Lauder
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Barrier Support and Gentle Care Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Skin Texture and Clarity Improvements Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Affordability and Value Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Cleansing and Makeup Removal Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “A little goes a long way — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “Impossible to get out — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Irritation and Breakouts Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Haven't seen the results yet. — Estée Lauder Revitalizing Supreme+ Youth Power Eye Balm”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”

BYOMA vs Estée Lauder routines for dry skin

Buy BYOMA routine · SAR 1,114.99 · 91% fitBuy Estée Lauder routine · SAR 2,185.29 · 77% fitSee multi-brand routine · 96% fit

BYOMA vs Estée Lauder routines for oily skin

Buy BYOMA routine · SAR 1,201.47 · 87% fitBuy Estée Lauder routine · SAR 2,358.15 · 75% fitSee multi-brand routine · 97% fit

BYOMA vs Estée Lauder routines for combination skin

Buy BYOMA routine · SAR 1,039.93 · 87% fitBuy Estée Lauder routine · SAR 2,335.63 · 77% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or Estée Lauder: which is better?

Both brands offer great options, but BYOMA is better suited for dry or sensitive skin with a Superior routine fit, while Estée Lauder stands out for deep hydration and mature or acne-prone skin.

What is the difference between BYOMA and Estée Lauder?

BYOMA focuses on affordable, barrier-strengthening products with a fit level of Superior for dry, sensitive, and dry sensitive skin, whereas Estée Lauder provides deeper hydration and makeup removal at a higher price point with a fit level of Superior for dry, sensitive, and mature skin types on the products on this page.

BYOMA or Estée Lauder for dry skin?

BYOMA is a better fit for dry skin, offering a Superior routine compared to Estée Lauder's High fit on the products on this page. Reviewers note that BYOMA excels in affordability and value, while also providing moisturizers that strengthen the skin barrier.

BYOMA or Estée Lauder: which cleanser is better?

For cleansing and makeup removal, Estée Lauder does better overall according to the review themes on this page. However, the products on this page show that BYOMA offers cleansers like the Milky Moisture Cleanser with a Superior fit for dry skin, while Estée Lauder offers options like the Advanced Night Cleansing Gelée with a High fit for acne-prone skin.

Which is more affordable, BYOMA or Estée Lauder?

BYOMA is more affordable than Estée Lauder, as Estée Lauder is frequently noted by reviewers for its high price point. BYOMA offers better affordability and value across the products on this page.

BYOMA or Estée Lauder: which brand is better for skin barrier support?

BYOMA is better for skin barrier support, as the products on this page are focused on strengthening the skin barrier with ingredients like a tri-ceramide complex and ceramides. Reviewers frequently note that BYOMA offers superior skin barrier support and gentle care compared to Estée Lauder.

BYOMA or Estée Lauder for oily skin?

Both BYOMA and Estée Lauder fit oily skin well, with Lovi rating each brand's oily skin routine as High. Reviewers note that the products on this page offer a lightweight feel for both brands, while Estée Lauder also provides deep hydration.

BYOMA or Estée Lauder: which moisturizer is better?

BYOMA offers superior moisturizer fit for dry and dry sensitive skin on this page, while Estée Lauder provides options like Revitalizing Supreme+ for mature skin and daily hydration. Reviewers note BYOMA for barrier-strengthening and fragrance-free moisturizers, whereas Estée Lauder leans on high price points and deep hydration with ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

BYOMA or Estée Lauder for sensitive skin?

BYOMA is a better fit for sensitive skin, earning a Superior routine fit compared to Estée Lauder's High fit on this page.

BYOMA or Estée Lauder for acne-prone skin?

Both BYOMA and Estée Lauder are a High fit for acne-prone skin on the products on this page. Reviewers note that both brands help with gentle cleansing and hydration, though BYOMA tends to be more affordable.

BYOMA or Estée Lauder for mature skin?

Both BYOMA and Estée Lauder are good options for mature skin, as the products on this page for both brands fit mature skin at a High level.

BYOMA or Estée Lauder for dry sensitive skin?

BYOMA is a better fit for dry sensitive skin, as Lovi rates its routine as Superior compared to High for Estée Lauder. Reviewers note that the products on this page for BYOMA excel in skin barrier support and gentle care.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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