🇸🇦Saudi Arabia

BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are skincare brands known for their thoughtful product types and nourishing formulas. The British brand BYOMA is loved for its moisturizers, toners, cleansers, and serums formulated around tri-ceramide and squalane, while the brand FRE is widely loved for its targeted products like Argan Oil. Both brands suit sensitive or acne-prone skin best, though they differ because the former relies on science where its tri-ceramide complex improves skin barrier hydration and barrier integrity while squalane fights oxidative stress and boosts collagen production, whereas its counterpart works to gently balance and support the complexion with gentle and effective compositions.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA offers a much wider range of products on this page, achieving a Superior Lovi fit level for dry skin and dry sensitive skin, whereas FRE features only a single product with lower fit ratings for those skin types. Reviewers often mention that BYOMA features gentle and fragrance-free moisturizers that help strengthen the skin barrier.

What is the difference between BYOMA and FRE?

BYOMA offers a wide range of products that Lovi rates with High to Superior fit levels for sensitive, dry, and dry sensitive skin, while FRE features only a single Argan Oil product on this page. Reviewers mostly mention that BYOMA provides lightweight and fast-absorbing moisturizers, and the products on this page list no fragrance except for the Smoothing Body Serum, whereas every product on FRE's page lists no fragrance.

Which is more affordable, BYOMA or FRE?

The provided page facts do not contain pricing information to determine whether BYOMA or FRE is more affordable.

Which causes fewer breakouts, BYOMA or FRE?

FRE lists only a single product on this page, whereas BYOMA features a wide range with fit levels for acne-prone skin that range from High to Average across various products. Reviewers sometimes note breakouts and acne as a drawback for the products on this page by BYOMA.

How do the founding years and ownership of BYOMA and FRE compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In comparison, FRE was founded in 2016 and remains independently owned.

Which brand offers a wider range of products, and what are their specific fit levels for dry sensitive skin?

BYOMA offers a much wider range of products on this page compared to FRE. For dry sensitive skin, BYOMA's products on this page have fit levels that range from Superior, such as the Hydrating Serum and Moisturizing Rich Cream, down to Average for a few items like the Sensitive Retinol Oil.

What are the main skin types that BYOMA and FRE are best suited for according to their brand-focused routines?

According to their brand-focused routines, the products on this page for BYOMA fit sensitive skin, dry sensitive skin, and dry skin best. In contrast, FRE does not list any specific skin types that it fits best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play