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Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are two distinct skincare lines known for thoughtful selections of moisturizers, serums, toners, cleansers, and eye products. The American heritage label relies on trusted ingredients like glycerin and squalane to suit dry skin and dark spots best, whereas the British newcomer centers its formulations around nourishing tri-ceramide and squalane to cater ideally to sensitive and dry sensitive skin. While both incorporate squalane to combat oxidative stress, Kiehl's increases hydration and restores the epidermal barrier through glycerin, while BYOMA focuses on improving barrier integrity and boosting collagen via its tri-ceramide complex.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for dry skin

Buy BYOMA routine · SAR 1,114.99 · 91% fitBuy Kiehl's routine · SAR 2,309.98 · 84% fitSee multi-brand routine · 96% fit

Kiehl's vs BYOMA routines for oily skin

Buy BYOMA routine · SAR 1,201.47 · 87% fitBuy Kiehl's routine · SAR 2,172.23 · 80% fitSee multi-brand routine · 97% fit

Kiehl's vs BYOMA routines for combination skin

Buy BYOMA routine · SAR 1,039.93 · 87% fitBuy Kiehl's routine · SAR 2,149.18 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA performs better overall on this page, offering superior routines for dry, sensitive, and dry sensitive skin types, along with strong barrier support and deep hydration. Kiehl's is a solid alternative with a longer history and targeted options for dark spots, but reviewers frequently note higher prices and occasional irritation.

What is the difference between Kiehl's and BYOMA?

BYOMA does better for deep hydration, sensitive skin, and skin barrier support, while Kiehl's is often noted for a higher price point and occasional dryness or lack of rich hydration. Both brands offer lightweight and fast-absorbing textures and share similar outcomes regarding breakouts and acne. For routine fit, BYOMA offers a Superior fit for dry skin, sensitive skin, and dry sensitive skin, whereas Kiehl's routines are rated High for those skin types.

Kiehl's or BYOMA for dry skin?

For dry skin, BYOMA has a Superior routine fit, while Kiehl's routine fit is High. Reviewers note that BYOMA offers deep hydration and moisture, and its products on this page help strengthen the skin barrier.

Kiehl's or BYOMA: which cleanser is better?

BYOMA performs better than Kiehl's for gentle, non-stripping cleansing, as reviewers frequently highlight its cleansers for providing deep hydration and supporting the skin barrier. Kiehl's cleansers on this page offer superior fit levels for oily and acne-prone skin types, but BYOMA is generally more suitable for sensitive skin.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is generally more affordable than Kiehl's, as reviews for Kiehl's often note a high price point while BYOMA is recognized for providing great value.

Which brand has more fragrance-free products, Kiehl's or BYOMA?

BYOMA offers more fragrance-free products on this page, with sixteen out of seventeen products listing no fragrance, compared to twenty-six out of twenty-eight products for Kiehl's.

Kiehl's or BYOMA: which brand is better for addressing dark spots?

Both Kiehl's and BYOMA perform equally well for skin with dark spots, achieving a High routine fit level on this page. Reviewers note that Kiehl's helps with brightening and fading dark spots, while BYOMA products on this page help support the skin barrier.

Kiehl's or BYOMA for oily skin?

Both Kiehl's and BYOMA are a High fit for oily skin. The products on this page help provide lightweight hydration and balance for oily complexions.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA offers better moisturizer options, with its routines achieving a Superior Lovi fit level for dry skin compared to Kiehl's High level. BYOMA focuses on barrier support with ingredients like ceramides, whereas Kiehl's features lightweight formulas that sometimes cause dryness or lack sufficient richness according to reviewers.

Kiehl's or BYOMA for sensitive skin?

BYOMA is a better choice for sensitive skin, as Lovi rates its routine as Superior compared to Kiehl's High. Reviewers note that BYOMA's products help strengthen the skin barrier and are gentle and fragrance-free.

Kiehl's or BYOMA for acne-prone skin?

BYOMA is a better choice for acne-prone skin, as Lovi rates its routine as High compared to Kiehl's Average. BYOMA's products help strengthen the skin barrier with ceramides.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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