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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare lines offering thoughtful serums, moisturizers, cleansers, and toners built around ingredients like squalane, hyaluronic acid, glycerin, and tri-ceramides. Both brands suit sensitive and dry sensitive skin best, while providing targeted options for acne-prone skin, dark spots, and mature skin. The Canadian pioneer relies on concentrated single actives for specific concerns, whereas the British brand centers its formulas on barrier-focused components.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

Buy BYOMA routine · SAR 1,114.99 · 91% fitBuy The Ordinary routine · SAR 814.57 · 90% fitSee multi-brand routine · 96% fit

The Ordinary vs BYOMA routines for oily skin

Buy The Ordinary routine · SAR 867.55 · 92% fitBuy BYOMA routine · SAR 1,201.47 · 87% fitSee multi-brand routine · 97% fit

The Ordinary vs BYOMA routines for combination skin

Buy The Ordinary routine · SAR 981.41 · 92% fitBuy BYOMA routine · SAR 1,039.93 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

The Ordinary or BYOMA: which is better?

The Ordinary offers better value and pricing with superior options for acne and blemish clearing across the products on this page. Meanwhile, BYOMA performs better for skin sensitivity, gentleness, hydration, and moisture.

What is the difference between The Ordinary and BYOMA?

The Ordinary offers better value and pricing with superior acne-clearing serums, while BYOMA excels in hydration, moisture, and skin sensitivity and gentleness. Both brands feature products on this page with high effectiveness, but they cater to slightly different skin priorities.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry skin. The products on this page help deliver effective hydration and nourishment for dry complexions.

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers with a high Lovi fit level for dry skin, dry sensitive skin, and sensitive skin, while BYOMA provides cleansers with a high Lovi fit level for acne-prone skin as well.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary provides better value and pricing among the products on this page.

Which brand performs better for skin sensitivity and gentleness?

BYOMA performs better for skin sensitivity and gentleness according to reviewers on this page. The products on this page help support the skin barrier with ceramide and tri-ceramide complex.

How do the founding years and corporate ownerships of The Ordinary and BYOMA compare?

The Ordinary was founded in 201Canada and has been owned by The Estée Lauder Companies Inc. since 2021, whereas BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group as of 2025.

Which brand does better when it comes to value and pricing?

The Ordinary does better when it comes to value and pricing compared to BYOMA.

The Ordinary or BYOMA for oily skin?

The Ordinary offers a Superior fit for oily skin, whereas BYOMA provides a High fit for oily skin.

The Ordinary or BYOMA: which moisturizer is better?

Both The Ordinary and BYOMA offer top choices for moisturizers, as the routine fit for dry skin is Superior for each brand. The Ordinary features options like Natural Moisturizing Factors + HA, while BYOMA provides barrier-strengthening picks such as Moisturizing Rich Cream.

The Ordinary or BYOMA for sensitive skin?

Both The Ordinary and BYOMA offer a Superior routine fit for sensitive skin. The products on this page for both brands are largely fragrance-free, helping to minimize irritation.

The Ordinary or BYOMA for acne-prone skin?

The Ordinary is a superior fit for acne-prone skin on the products on this page compared to BYOMA. Reviewers highlight The Ordinary for its acne-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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