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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare brands that offer thoughtfully formulated solutions for daily routines. The British brand is known for its moisturizers, toners, cleansers, and serums built around tri-ceramide and squalane, while the Japanese brand is celebrated for transformative makeup removers and meticulously crafted formulas. The former suits sensitive and dry sensitive skin best, whereas the latter suits all skin types. They differ in their core formulations and heritage, as the younger line focuses heavily on barrier repair for specific concerns while the established line maintains universal skin comfort.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA fits sensitive skin, dry sensitive skin, and dry skin best, with Lovi ratings ranging up to Superior across its products on this page. In contrast, Shu Uemura features only a single cleansing oil on this page with lower Lovi fit levels ranging from Average to Caution.

What is the difference between BYOMA and Shu Uemura?

BYOMA was founded in 2022 in the United Kingdom and offers a wide range of products that Lovi rates best for sensitive skin, dry sensitive skin, and dry skin. In contrast, Shu Uemura was founded in 1967 in Japan and features only a cleansing oil on this page, which Lovi rates as average or lower across all skin types.

Which is more affordable, BYOMA or Shu Uemura?

The provided page facts do not contain pricing information for either BYOMA or Shu Uemura, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or Shu Uemura?

BYOMA products on this page have mixed fit levels for acne-prone skin, ranging from High to Low depending on the specific item. Meanwhile, Shu Uemura cleansing oil is rated as a Low fit for acne-prone skin.

What year and in what countries were BYOMA and Shu Uemura founded?

BYOMA was founded in 2022 in the United Kingdom, while Shu Uemura was founded in 1967 in Japan.

Which brand offers products containing fragrance, and which brand has no fragrance listed for any of its products?

BYOMA offers products containing fragrance, as 1 of its 17 products on this page lists fragrance, while Shu Uemura has no fragrance listed for any of its products on this page.

How does the Lovi fit level for dry skin compare between BYOMA's Melting Balm Cleanser and Shu Uemura's cleansing oil?

For dry skin, Lovi rates BYOMA's Melting Balm Cleanser as a Superior fit, whereas Shu Uemura's cleansing oil receives an Average fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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