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BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are distinct skincare lines, with the former recognized for nourishing moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, while the latter is known for restorative masks, targeted serums, and clarifying toners powered by pitera. Both cater thoughtfully to dry sensitive skin, though the British brand excels with sensitive and acne-prone complexions using barrier-focused science, whereas the Japanese brand balances combination skin and refines texture with pitera. They differ primarily in their core ingredients and foundational approaches, offering specialized solutions for dark spots and mature skin across different heritages.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

BYOMA vs SK-II routines for dry skin

Buy BYOMA routine · SAR 1,114.99 · 91% fitBuy SK-II routine · SAR 2,157.75 · 83% fitSee multi-brand routine · 96% fit

BYOMA vs SK-II routines for oily skin

Buy SK-II routine · SAR 1,935.93 · 89% fitBuy BYOMA routine · SAR 1,201.47 · 87% fitSee multi-brand routine · 97% fit

BYOMA vs SK-II routines for combination skin

Buy SK-II routine · SAR 2,044.94 · 90% fitBuy BYOMA routine · SAR 1,039.93 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or SK-II: which is better?

BYOMA is a better choice for shoppers seeking affordable hydration, barrier repair, and a gentle formula, whereas SK-II stands out for radiance, smoothing, and targeted routines for combination and acne-prone skin. Reviewers indicate that BYOMA excels in value and hydration while occasionally facing packaging issues, and SK-II offers superior smoothing and brightening despite its high price.

What is the difference between BYOMA and SK-II?

BYOMA focuses on barrier-strengthening ceramides and affordability with superior fit for dry and sensitive skin, whereas SK-II centers on its signature Pitera ingredient and achieves superior fit for combination and acne-prone skin.

BYOMA or SK-II for dry skin?

BYOMA is a better choice for dry skin, as Lovi rates its routine as Superior compared to High for SK-II. Reviewers also mention that BYOMA offers moisturizers that strengthen the skin barrier and provide instant hydration.

BYOMA or SK-II: which moisturizer is better?

BYOMA offers superior moisturizers for dry and sensitive skin on this page, while SK-II provides high to superior options across a broader range of skin types.

Which is more affordable, BYOMA or SK-II?

BYOMA offers better affordability, as reviewers note it for its affordable price and value while SK-II is noted for high price and cost.

Which brand has a wider selection of products containing no fragrance?

BYOMA has a wider selection of products containing no fragrance, with 16 out of 17 products on this page listing no fragrance. SK-II also features no fragrance in every product on this page, but offers fewer total products.

How do the founding years and corporate ownerships of BYOMA and SK-II compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In contrast, SK-II was founded earlier in 1980 in Japan and has been owned by The Procter & Gamble Company since 1991.

Which brand performs better for hydration and skin barrier support?

BYOMA performs better for hydration and skin barrier support, as reviewers mostly mention its moisturizers strengthen the skin barrier and deliver instant hydration. Lovi rates BYOMA as having a Superior routine fit for dry and sensitive skin types.

BYOMA or SK-II for oily skin?

For oily skin, Lovi rates both BYOMA and SK-II as a High fit. Reviewers note that both brands offer an equal lightweight and fast-absorbing texture.

BYOMA or SK-II for sensitive skin?

For sensitive skin, Lovi finds BYOMA to be the superior choice compared to SK-II. Reviewers also note that the products on this page are gentle and fragrance-free.

BYOMA or SK-II for acne-prone skin?

For acne-prone skin, Lovi rates SK-II as a Superior fit while BYOMA is a High fit. Reviewers note that SK-II delivers better results for radiance and texture, whereas BYOMA focuses more on hydration and barrier support.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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