🇸🇦Saudi Arabia

Purito vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and BYOMA are two thoughtful skincare lines offering gentle moisturizers, serums, toners, and cleansers for calm routines. The Korean brand relies on soothing botanicals to suit dry and sensitive skin best, whereas the British brand centers its formulas on tri-ceramide and squalane to support barrier health. While both suit sensitive complexions, Purito offers reliable daily care for specific needs like dark spots and irritation, and BYOMA focuses on science-backed barrier restoration and hydration. Choosing between them depends on whether you prefer soothing centella extracts or strengthening lipid complexes for your daily regimen.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Purito and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs BYOMA products

People Say

PuritoBYOMA
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Soothing and calming for sensitive skin Mostly MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Hydration and plumping effects Often MentionedMostly Mentioned
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Value, price and size Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Acne-safe and barrier repair Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Reduces redness — BYOMA Moisturizing Gel-Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Fragrance-free and gentle formulation Rarely NotedSometimes Noted
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “No scent — BYOMA Moisturizing Gel-Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Packaging and pump issues Rarely NotedMostly Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Insufficient moisture or hydration Often MentionedSometimes Noted
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Often MentionedOften Mentioned
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Purito vs BYOMA routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy BYOMA routine · SAR 1,114.99 · 91% fitSee multi-brand routine · 96% fit

Purito vs BYOMA routines for oily skin

Buy Purito routine · SAR 1,017.40 · 89% fitBuy BYOMA routine · SAR 1,201.47 · 87% fitSee multi-brand routine · 97% fit

Purito vs BYOMA routines for combination skin

Buy Purito routine · SAR 890.35 · 90% fitBuy BYOMA routine · SAR 1,039.93 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or BYOMA: which is better?

Purito offers a better routine fit for combination, acne-prone, mature, dark spot, and oily acne-prone skin on this page, while both brands reach a superior fit for dry, sensitive, and dry sensitive skin. Reviewers note that Purito stands out for lightweight, non-greasy textures and soothing properties, whereas BYOMA excels in value, price, size, acne-safety, and barrier repair.

What is the difference between Purito and BYOMA?

Purito offers lightweight and soothing products that achieve superior routine fit levels for combination, acne-prone, mature, dark spot, and oily acne-prone skin on this page, while BYOMA provides strong value and barrier-repair benefits with high or superior fit levels across all skin types.

Purito or BYOMA for dry skin?

Both brands achieve a Superior Lovi fit level for dry skin. Reviewers note that Purito offers lightweight moisturizers, while BYOMA provides moisturizers that strengthen the skin barrier.

Purito or BYOMA: which moisturizer is better?

Purito and BYOMA both offer lightweight and soothing moisturizers on this page. Reviewers report that Purito moisturizers are especially lightweight and calming, while BYOMA options are noted for strengthening the skin barrier.

Which is more affordable, Purito or BYOMA?

BYOMA does better than Purito for value, price and size on the products on this page.

Which brand performs better for mature skin, Purito or BYOMA?

Purito performs better for mature skin, achieving a Superior routine fit compared to BYOMA's High fit on this page.

Do both Purito and BYOMA offer fragrance-free products?

Both brands offer fragrance-free options, as every product on the Purito page lists no fragrance, while 16 of the 17 products on the BYOMA page also list no fragrance.

How do the founding years and countries of origin compare between Purito and BYOMA?

Purito was founded in 2017 in South Korea, whereas BYOMA was founded in 2022 in the United Kingdom.

Purito or BYOMA for oily skin?

For oily skin, Purito has a High Lovi fit level and BYOMA has a High Lovi fit level, making them equal.

Purito or BYOMA for sensitive skin?

Both Purito and BYOMA fit sensitive skin well, with Lovi fit levels reaching Superior for both brands. Purito performs better for soothing and calming sensitive skin, while BYOMA provides fragrance-free and gentle formulations.

Purito or BYOMA for acne-prone skin?

Purito is a better fit for acne-prone skin, with Lovi rating its routine as Superior compared to High for BYOMA. Reviewers note that Purito excels in lightweight textures and soothing properties, making it well-suited for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play