🇸🇦Saudi Arabia

BYOMA vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SEYOUL are thoughtful skincare brands that offer gentle, barrier-focused preparations for various complexions. The British line features moisturizers, toners, cleansers, and serums formulated with tri-ceramide and squalane to suit sensitive and dry sensitive skin best. Meanwhile, the second brand provides nourishing masks and delicate formulas tailored for dry, oily, and combination skin. They differ primarily in their ingredient focus and skin compatibility, with the first brand relying on science to improve barrier hydration and integrity while fighting oxidative stress.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular BYOMA and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SEYOUL products

Questions and answers

BYOMA or SEYOUL: which is better?

BYOMA offers a much wider range of products on this page, achieving Superior or High Lovi fit levels for dry, sensitive, and dry sensitive skin types. SEYOUL features only a single mask on this page, which attains lower fit levels across most skin types.

What is the difference between BYOMA and SEYOUL?

BYOMA offers a broad range of 17 skincare products featuring items with Superior or High Lovi fit levels across most skin types, whereas SEYOUL lists only a single mask product on this page that achieves at best an Average fit. Reviewers often mention that BYOMA products help strengthen the skin barrier with lightweight and fast-absorbing formulas.

Which is more affordable, BYOMA or SEYOUL?

The provided page facts do not contain pricing information for either BYOMA or SEYOUL, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or SEYOUL?

BYOMA has products on this page with fit levels for acne-prone skin ranging from Low to Superior, whereas SEYOUL lists a caution level for acne-prone skin. Breakouts and acne are sometimes noted by reviewers for BYOMA. Reviewers say BYOMA offers barrier-strengthening moisturizers, which may help minimize irritation.

When were BYOMA and SEYOUL founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group since 2025. SEYOUL was also founded in 2022, but its country of origin is not listed, and it is owned by Thành Vinh Holdings.

How many products from BYOMA contain fragrance compared to SEYOUL?

On the products on this page, 16 of BYOMA products list no fragrance while the Smoothing Body Serum has fragrance, whereas every product from SEYOUL lists no fragrance in its ingredients.

Which brand offers a wider variety of skincare products on this page?

BYOMA offers a much wider variety of skincare products on this page, featuring 17 different items ranging from cleansers and toners to serums and moisturizers, whereas SEYOUL lists only a single product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play