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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare brands centered on targeted formulas for dry and sensitive skin. The Ordinary offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while BYOMA provides moisturizers, toners, cleansers, and serums that harness tri-ceramide and squalane. Both lines address specific concerns through dedicated products, such as blemish care, brightening, and mature skin support. They differ primarily in their founding origins, key active compounds, and nuanced ingredient benefits.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

Buy The Ordinary routine · A$192.91 · 96% fitBuy BYOMA routine · A$219.85 · 95% fitSee multi-brand routine · 97% fit

The Ordinary vs BYOMA routines for oily skin

Buy The Ordinary routine · A$285.78 · 92% fitBuy BYOMA routine · A$429.99 · 91% fitSee multi-brand routine · 96% fit

The Ordinary vs BYOMA routines for combination skin

Buy The Ordinary routine · A$219.69 · 91% fitBuy BYOMA routine · A$366.13 · 91% fitSee multi-brand routine · 95% fit

Questions and answers

The Ordinary or BYOMA: which is better?

Both The Ordinary and BYOMA are great skincare brands, with BYOMA often providing better hydration and gentleness while The Ordinary excels in value and acne-clearing products.

What is the difference between The Ordinary and BYOMA?

Both brands offer great daily routines, but BYOMA tends to do better for hydration, moisture, and skin sensitivity, while The Ordinary stands out for value and acne-clearing serums. Reviewers note that BYOMA focuses heavily on barrier-strengthening ceramides, whereas The Ordinary provides a wide range of targeted, affordable treatments.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry skin with the products on this page. Reviewers note that The Ordinary provides better value and pricing, while BYOMA delivers better hydration and moisture.

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers with high Lovi fit levels for dry and sensitive skin, but BYOMA is better for skin sensitivity and gentleness. Reviewers often note that BYOMA cleansers are hydrating and non-stripping.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary offers better value and pricing among the products on this page.

Which brand has better value and pricing, The Ordinary or BYOMA?

The Ordinary provides better value and pricing among the products on this page compared to BYOMA.

Which brand is better for acne and blemish clearing, The Ordinary or BYOMA?

The Ordinary does better for acne and blemish clearing, and the products on this page offer acne-clearing serums. BYOMA has a Superior routine fit for acne-prone skin, whereas The Ordinary has a High routine fit for acne-prone skin.

Which brand is better for skin sensitivity and gentleness, The Ordinary or BYOMA?

BYOMA does better for skin sensitivity and gentleness. Reviewers note that BYOMA's products are gentle and fragrance-free moisturizers, while Lovi rates its routine fit for sensitive skin as Superior.

The Ordinary or BYOMA for oily skin?

Both The Ordinary and BYOMA offer a Superior routine fit for oily skin. Reviewers note that The Ordinary provides better value and pricing, whereas BYOMA excels in hydration and moisture.

The Ordinary or BYOMA: which moisturizer is better?

Both The Ordinary and BYOMA offer top choices for moisturizers depending on your skin type, with BYOMA often highlighted for its barrier-strengthening and deeply hydrating formulas. Reviewers note that both brands provide great options for dry and sensitive skin, while The Ordinary tends to be more affordable.

The Ordinary or BYOMA for sensitive skin?

Both The Ordinary and BYOMA offer a Superior routine fit for sensitive skin. The products on this page for both brands are largely fragrance-free, though reviewers note that BYOMA excels particularly in skin sensitivity and gentleness.

The Ordinary or BYOMA for acne-prone skin?

Both The Ordinary and BYOMA fit acne-prone skin well, but BYOMA has a Superior routine fit compared to The Ordinary's High fit level. The Ordinary excels more in value and pricing, whereas BYOMA is noted for hydration, moisture, and gentleness.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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