Anua vs The Ordinary
Anua and The Ordinary are botanical and clinical skincare lines tailored to distinct complexions, with the former originating in Korea in 2019 and the latter in Canada in 2016. Anua centers its moisturizers, toners, serums, and cleansers on heartleaf, hyaluronic acid, and niacinamide to best suit oily, acne-prone, and combination skin. Conversely, the Canadian brand formulates its serums, moisturizers, cleansers, and toners around squalane, glycerin, and hyaluronic acid for sensitive and dry sensitive skin. Both lines differ fundamentally in their core philosophies, as the Korean label emphasizes soothing botanical extracts for blemish control while the other prioritizes targeted molecular actives.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
This page compares some of the most popular Anua and The Ordinary products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs The Ordinary products
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Heartleaf Pore Control Cleansing Oil
SAR 62.80
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Heartleaf 77% Soothing Toner
SAR 49.00
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Niacinamide 10% + TXA 4% Serum
SAR 68.00
-
PDRN Hyaluronic Acid Capsule 100 Serum
SAR 91.90
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Heartleaf Quercetin Pore Deep Cleansing Foam
SAR 58.12
-
Rice 70 Glow Milky Toner
SAR 92.50
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PEACH 70% NIACINAMIDE SERUM
SAR 37.98
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Heartleaf 77% Clear Pad
SAR 30.33
People Say
Texture and Pores Mostly MentionedMostly Mentioned
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
Hydration and Moisture Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “Drink of water for my skin — Anua PEACH 70% NIACINAMIDE SERUM”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Affordable Price and Value Not notedMostly Mentioned
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Brightening and Dark Spots Often MentionedOften Mentioned
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
- “scars lightened up quite a bit — The Ordinary AHA 30% + BHA 2% Peeling Solution”
Lightweight and Fast Absorbing Often MentionedSometimes Noted
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
Sticky or Tacky Finish Sometimes NotedOften Mentioned
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
- “tacky finish — Anua Rice 70 Glow Milky Toner”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Breakouts and Acne Concerns Often MentionedRarely Noted
- “broke me out in cysts — The Ordinary Niacinamide 10% + Zinc 1%”
- “broke me out in cysts — The Ordinary Hyaluronic Acid 2% + B5”
- “gave me cystic acne — The Ordinary Glycolic Acid 7% Toning Solution”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Anua vs The Ordinary routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
SAR 99.36
-
Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
SAR 48.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
SAR 75.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
SAR 72.29
-
Serum or Treatment
Multi-Peptide + Copper Peptides 1% Serum
Evening · Once a week
SAR 89.78
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
-
Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
SAR 72.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
SAR 92.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
SAR 106.64
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Enzyme Powder
Rice Enzyme Brightening Cleansing Powder
Once a week
SAR 39.22
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
SAR 19.77
Buy The Ordinary routine · SAR 814.57 · 90% fit
Buy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit
Anua vs The Ordinary routines for oily skin
-
Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
SAR 99.36
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
SAR 39.70
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
SAR 72.29
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
SAR 55.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
SAR 97.75
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
SAR 58.12
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
SAR 39.22
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
SAR 106.64
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
SAR 34.99
Buy The Ordinary routine · SAR 867.55 · 92% fit
Buy Anua routine · SAR 508.48 · 81% fitSee multi-brand routine · 97% fit
Anua vs The Ordinary routines for combination skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
SAR 99.36
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
SAR 39.70
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
SAR 72.29
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
SAR 55.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
SAR 97.75
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
SAR 58.12
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
SAR 92.50
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
SAR 39.22
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
SAR 34.99
Buy The Ordinary routine · SAR 981.41 · 92% fit
Buy Anua routine · SAR 494.34 · 82% fitSee multi-brand routine · 97% fit
Questions and answers
Anua or The Ordinary: which is better?
The Ordinary offers superior routine fit for dry, oily, combination, sensitive, acne-prone, mature, and dark-spot skin types on this page. The Ordinary is noted for affordable value and acne-clearing serums, while Anua excels in hydration and lightweight toners.
What is the difference between Anua and The Ordinary?
The Ordinary offers better overall routine fits across almost all skin types on this page, while Anua excels specifically in hydration, moisture, and lightweight formulations. Both brands list no fragrance in any of the products on this page.
Anua or The Ordinary for dry skin?
The Ordinary is a Superior fit for dry skin on the products on this page, whereas Anua is a High fit. The Ordinary features targeted ingredients like hyaluronic acid that help retain moisture.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or The Ordinary: which cleanser is better?
Both brands offer effective cleansers, but shoppers looking for barrier support and soothing heartleaf extracts may prefer Anua, while those seeking straightforward, budget-friendly options can find great value in The Ordinary cleansers.
Which is more affordable, Anua or The Ordinary?
The Ordinary is more affordable, offering affordable and great value serums among the products on this page.
How do Anua and The Ordinary compare regarding texture and pores?
Both brands perform equally well regarding texture and pores based on the products on this page.
Which brand performs better for hydration and moisture?
Anua performs better for hydration and moisture based on the products on this page.
How do Anua and The Ordinary differ in sticky or tacky finishes?
Anua has a sticky or tacky finish sometimes noted by reviewers, whereas The Ordinary products on this page also occasionally have sticky or tacky finishes.
Anua or The Ordinary for oily skin?
For oily skin, both Anua and The Ordinary fit well, as Lovi rates Anua High and The Ordinary Superior for this skin type. Niacinamide helps control oil production and improves skin tone.
Anua or The Ordinary: which moisturizer is better?
Both brands offer moisturizers for different skin needs, with The Ordinary achieving a Superior routine fit for dry and dry sensitive skin and Anua providing products featuring key ingredients like hyaluronic acid and glycerin. The Ordinary's Natural Moisturizing Factors + HA and Natural Moisturizing Factors + Beta Glucan deliver Superior hydration for dry skin.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or The Ordinary for sensitive skin?
Both brands offer solid options for sensitive skin, but Lovi rates The Ordinary as Superior and Anua as High for this skin type. Reviewers note that The Ordinary provides gentle serums, while Anua features fragrance-free formulas with heartleaf and panthenol.
Anua or The Ordinary for acne-prone skin?
Both brands offer products for acne-prone skin, but The Ordinary has a Superior routine fit while Anua has a High fit. Reviewers note that The Ordinary does better with acne and breakout concerns on this page.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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