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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare brands that offer serums, moisturizers, cleansers, toners, and more. The Ordinary is known for formulas built around hyaluronic acid, glycerin, and squalane, suiting dry skin and dry sensitive skin best, while the British brand is widely loved for a signature tri-ceramide complex and squalane that suit dry skin and oily skin best. While both feature squalane, the Canadian brand focuses on single-ingredient efficacy for concerns like acne, dark spots, and aging, whereas the newer brand delivers targeted moisture and barrier balance through its thoughtful range.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

The Ordinary vs BYOMA routines for oily skin

See multi-brand routine · 97% fit

The Ordinary vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

The Ordinary or BYOMA: which is better?

Both The Ordinary and BYOMA offer products on this page with strong benefits, but they excel in different areas. The Ordinary stands out for value and pricing as well as acne and blemish clearing, while BYOMA performs better for skin sensitivity and gentleness along with hydration and moisture.

What is the difference between The Ordinary and BYOMA?

The Ordinary provides products on this page that focus on value and acne clearing, whereas BYOMA specializes in strengthening the skin barrier and offers lightweight moisturizers. Reviewers note that The Ordinary tends to have better pricing, while BYOMA excels in hydration and skin sensitivity.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry skin among the products on this page. The Ordinary is noted for value and pricing, while BYOMA is recognized for hydration and moisture.

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers that fit various skin types well, with BYOMA specifically known for hydrating and non-stripping cleansers while The Ordinary provides great value options. Reviewers note that BYOMA cleansers help provide gentle cleansing, and The Ordinary offers products that are well-suited for multiple skin concerns.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary offers better value and pricing among the products on this page.

Which brand offers better skin sensitivity and gentleness, The Ordinary or BYOMA?

BYOMA offers better skin sensitivity and gentleness than The Ordinary. The products on this page for BYOMA help strengthen the skin barrier and are generally gentle and fragrance-free.

How do the founding years and owners of The Ordinary and BYOMA compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group.

Which brand is better for hydration and moisture, The Ordinary or BYOMA?

BYOMA does better for hydration and moisture, and reviewers often note its moisturizers instantly hydrate the skin.

The Ordinary or BYOMA for oily skin?

Both brands offer a Superior routine fit for oily skin. The Ordinary features affordable and great value serums and acne-clearing serums on this page, while BYOMA provides deeply hydrating toners and lightweight and fast-absorbing moisturizers.

The Ordinary or BYOMA: which moisturizer is better?

Both The Ordinary and BYOMA offer great moisturizers, with The Ordinary being known for affordable value and BYOMA focusing on barrier-strengthening ingredients like ceramides. The products on this page for both brands generally provide high to superior hydration for dry skin, though individual results depend on your specific skin type.

The Ordinary or BYOMA for sensitive skin?

For sensitive skin, both brands work well, with Lovi rating The Ordinary as Superior and BYOMA as High. Reviewers note that BYOMA does better for skin sensitivity and gentleness.

The Ordinary or BYOMA for acne-prone skin?

Both brands offer an equal routine fit level of Superior for acne-prone skin on the products on this page. The Ordinary does better for acne and blemish clearing, while BYOMA does better for hydration and moisture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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