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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare lines defined by distinct formulations. The Canadian brand offers serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, suiting dry skin and dry sensitive skin best, while the British brand is celebrated for thoughtfully formulated moisturizers, toners, cleansers, serums, and more incorporating tri-ceramide and squalane, suiting mature skin and skin with dark spots best. Both feature targeted standout items for specific concerns, such as acne-prone skin, dark spots, and mature skin. They differ primarily in their core compositions and ideal skin types, with the former relying heavily on hyaluronic acid and glycerin for hydration, and the latter centering on a tri-ceramide complex for barrier integrity.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for oily skin

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The Ordinary vs BYOMA routines for combination skin

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The Ordinary vs BYOMA routines for acne-prone skin

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Questions and answers

The Ordinary or BYOMA: which is better?

Both The Ordinary and BYOMA are strong skincare brands, with The Ordinary excelling in value and acne-clearing serums while BYOMA stands out for hydration and skin sensitivity. For acne-prone skin, BYOMA offers a Superior routine fit compared to The Ordinary's High fit level.

What is the difference between The Ordinary and BYOMA?

The Ordinary delivers better value and pricing, whereas BYOMA does better with hydration, moisture, and skin sensitivity. Both brands offer an equal routine fit for oily, combination, mature, and dark spot-prone skin, while BYOMA provides a superior fit for acne-prone skin.

The Ordinary or BYOMA for oily skin?

Both The Ordinary and BYOMA offer a Superior routine fit for oily skin. Reviewers note that The Ordinary provides better value and pricing, while BYOMA delivers better hydration and moisture.

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers that fit dry and sensitive skin well, while BYOMA is noted by reviewers for providing hydrating and non-stripping cleansers.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary offers better value and pricing than BYOMA.

Which brand has better skin sensitivity and gentleness, The Ordinary or BYOMA?

BYOMA does better for skin sensitivity and gentleness compared to The Ordinary. Reviewers often mention its fragrance-free moisturizers that strengthen the skin barrier.

Which brand offers better hydration and moisture, The Ordinary or BYOMA?

BYOMA does better for hydration and moisture, as review themes show it leads in this category. The products on this page help restore the skin barrier with ingredients like glycerin and squalane.

Which brand performs better for acne and blemish clearing, The Ordinary or BYOMA?

The Ordinary performs better for acne and blemish clearing. Reviewers mention that the products on this page include affordable and great value acne-clearing serums.

The Ordinary or BYOMA for acne-prone skin?

BYOMA helps acne-prone skin with a Superior routine fit, whereas The Ordinary has a High routine fit for this skin type. Both brands feature effective products for acne on the page, with The Ordinary being particularly noted for its acne-clearing serums.

The Ordinary or BYOMA: which moisturizer is better?

When it comes to moisturizers, BYOMA provides better hydration and moisture results than The Ordinary. The products on this page offer a strong focus on strengthening the skin barrier with ceramide complexes.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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