🇺🇸United States

The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare lines designed to address diverse complexions with targeted formulations. The Canadian brand offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the British brand is adored for its products anchored by nourishing tri-ceramide and squalane. Both lines suit dry skin and dry sensitive skin best, though they differ through distinct ingredient mechanisms and standout options for acne, dark spots, and mature concerns.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

Buy The Ordinary routine · $109.78 · 97% fitBuy BYOMA routine · $106.04 · 94% fitSee multi-brand routine · 99% fit

The Ordinary vs BYOMA routines for oily skin

Buy The Ordinary routine · $207.87 · 93% fitBuy BYOMA routine · $247.71 · 87% fitSee multi-brand routine · 98% fit

The Ordinary vs BYOMA routines for combination skin

Buy The Ordinary routine · $219.97 · 93% fitBuy BYOMA routine · $226.71 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

The Ordinary or BYOMA: which is better?

The Ordinary is often preferred for its value and acne-clearing serums, while BYOMA is favored for barrier-strengthening moisturizers and hydration. Both brands offer high routine fit for dry and sensitive skin, but The Ordinary has a Superior routine fit for oily and combination skin on this page.

What is the difference between The Ordinary and BYOMA?

The Ordinary excels in value and pricing, while BYOMA stands out for hydration, moisture, and gentleness. Both brands offer fragrance-free formulations across the products on this page.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry skin. The products on this page for The Ordinary focus heavily on hydrating ingredients like hyaluronic acid and glycerin, while BYOMA relies on a tri-ceramide complex and squalane to strengthen the skin barrier.

Drug Delivery, 2017Dermatologic Therapy, 2022

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers that fit dry skin at a High level, but BYOMA is particularly noted by reviewers for its hydrating and non-stripping cleansers.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary is more affordable, offering affordable and great value serums among the products on this page.

The Ordinary or BYOMA for fading dark spots?

The Ordinary is a better choice for fading dark spots, as the products on this page achieve a Superior routine fit for skin with dark spots compared to BYOMA's High fit. Reviewers specifically highlight The Ordinary for its dark spot fading serums.

The Ordinary or BYOMA: which has fewer packaging issues?

The Ordinary has more noted packaging and design flaws on this page, while BYOMA receives praise for its barrier-strengthening moisturizers and cleansers. Reviewers of the products on this page frequently mention packaging complaints for The Ordinary, whereas BYOMA reviewers sometimes note packaging and pump issues.

The Ordinary or BYOMA for oily skin?

For oily skin, The Ordinary may be the better choice as Lovi rates its routine as Superior compared to High for BYOMA.

The Ordinary or BYOMA: which moisturizer is better?

Both The Ordinary and BYOMA offer great moisturizers, with BYOMA standing out for formulas that strengthen the skin barrier and deliver instant hydration. Reviewers often mention BYOMA for gentle, lightweight, and deeply hydrating moisturizers, while Lovi rates both brands as having a Superior routine fit for dry skin.

The Ordinary or BYOMA for sensitive skin?

Both brands achieve a Superior routine fit for sensitive skin on the products on this page. BYOMA is noted by reviewers for skin sensitivity and gentleness.

The Ordinary or BYOMA for acne-prone skin?

The Ordinary provides a Superior routine fit for acne-prone skin, whereas BYOMA offers a High fit on the products on this page. Reviewers note that The Ordinary delivers better results for acne and blemish clearing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play