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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare lines defined by distinct ingredient philosophies. The Canadian pioneer relies on actives like hyaluronic acid, glycerin, and squalane to address dry skin, sensitive skin, and targeted concerns such as acne, dark spots, and aging. Meanwhile, the British newcomer focuses on a proprietary tri-ceramide complex and squalane to comfort similar skin types while managing breakouts, uneven tone, and maturity. Where the former emphasizes single-ingredient clinical precision, both brands ultimately excel at supporting the skin barrier.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

See multi-brand routine · 99% fit

The Ordinary vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

The Ordinary vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

The Ordinary or BYOMA: which is better?

The Ordinary provides better value and acne-clearing serums, while BYOMA excels in hydration, moisture, and skin barrier strength. Lovi finds that both brands achieve a Superior routine fit for dry and sensitive skin, but The Ordinary has a Superior routine fit across all other skin types on this page.

What is the difference between The Ordinary and BYOMA?

The Ordinary offers better value and pricing, while BYOMA excels in hydration and skin sensitivity. Both brands provide fragrance-free products on the products on this page.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry skin. The products on this page for both brands feature hydrating ingredients like squalane and glycerin.

The Ordinary or BYOMA: which cleanser is better?

The products on this page for The Ordinary and BYOMA both offer well-regarded cleansers, but BYOMA stands out for its hydrating and non-stripping cleanser options that help strengthen the skin barrier. The Ordinary also provides quality options like the Glycolipid Cream Cleanser, which has a High fit level for dry skin.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary offers better value and pricing among the products on this page compared to BYOMA.

Which brand performs better for skin sensitivity and gentleness, The Ordinary or BYOMA?

BYOMA performs better for skin sensitivity and gentleness. Reviewers frequently note its gentle and fragrance-free moisturizers, and the products on this page are mostly formulated without fragrance to help minimize irritation.

How do the founding years and countries of origin compare between The Ordinary and BYOMA?

The Ordinary was founded in 2016 in Canada, whereas BYOMA was founded in 2022 in the United Kingdom.

Which brand is better for hydration and moisture, The Ordinary or BYOMA?

BYOMA does better for hydration and moisture, featuring deeply hydrating toners and moisturizers that strengthen the skin barrier. For dry skin specifically, the products on this page provide a superior routine fit for both brands.

The Ordinary or BYOMA for oily skin?

The Ordinary has a Superior routine fit for oily skin, whereas BYOMA has a High fit level. The Ordinary offers better value and pricing, while BYOMA is noted for lightweight and fast-absorbing moisturizers.

The Ordinary or BYOMA: which moisturizer is better?

Both The Ordinary and BYOMA offer excellent moisturizers, with The Ordinary achieving a Superior routine fit for dry skin and BYOMA also delivering a Superior routine fit for dry skin. BYOMA stands out for its instant hydration and barrier-strengthening moisturizers, while the products on this page for The Ordinary provide great value and a wide range of targeted treatments.

The Ordinary or BYOMA for sensitive skin?

Lovi shows that both The Ordinary and BYOMA have a Superior routine fit for sensitive skin. Reviewers note that BYOMA does better for skin sensitivity and gentleness.

The Ordinary or BYOMA for acne-prone skin?

The Ordinary is superior for acne-prone skin on this page, and reviewers frequently mention its acne-clearing serums. BYOMA also features products on this page that are a high fit for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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