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The Ordinary vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BYOMA are accessible skincare lines designed to address diverse complexions with targeted formulations. The Canadian brand offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the British brand is adored for its products anchored by nourishing tri-ceramide and squalane. Both lines suit dry skin and dry sensitive skin best, though they differ through distinct ingredient mechanisms and standout options for acne, dark spots, and mature concerns.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular The Ordinary and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BYOMA products

People Say

The OrdinaryBYOMA
  • Texture and Smoothness Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Value and Pricing Mostly MentionedOften Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “budget-friendly — BYOMA Brightening Serum”
  • Skin Sensitivity and Gentleness Sometimes NotedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Acne and Blemish Clearing Mostly MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Packaging and Design Flaws Rarely NotedMostly Mentioned
    • “The 50ml tube runs out way too fast. — The Ordinary Squalane Cleanser”
    • “Wish it came in a pump — The Ordinary Natural Moisturizing Factors + HA”
    • “Opening is huge — BYOMA Brightening Toner”
  • Performance and Results Issues Often MentionedSometimes Noted
    • “doesn't remove mascara — BYOMA Creamy Jelly Cleanser”
    • “didn't see difference — BYOMA Brightening Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Texture Issues and Pilling Often MentionedSometimes Noted
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “Waterier than most essences — BYOMA Brightening Toner”
    • “Tacky finish — BYOMA Moisturizing Gel-Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Sticky or Tacky Finish Often MentionedRarely Noted
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “left a sticky film — BYOMA Hydrating Milky Toner”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

The Ordinary vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

The Ordinary vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

The Ordinary vs BYOMA routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

The Ordinary or BYOMA: which is better?

Both brands perform well, but The Ordinary offers better value and acne-clearing options, while BYOMA excels in hydration and barrier strengthening. For routine fit, Lovi rates both brands as Superior for dry, sensitive, mature, and dry sensitive skin.

What is the difference between The Ordinary and BYOMA?

The Ordinary and BYOMA offer distinct advantages, with The Ordinary delivering better value and acne-clearing results, while BYOMA excels in hydration and skin sensitivity. Lovi rates the routine fit for both brands as equal for dry skin, sensitive skin, acne-prone skin, mature skin, and dry sensitive skin.

The Ordinary or BYOMA for dry skin?

Both The Ordinary and BYOMA offer a Superior routine fit for dry skin. The products on this page for both brands feature hydrating key ingredients like glycerin and squalane to help maintain skin moisture.

The Ordinary or BYOMA: which cleanser is better?

Both The Ordinary and BYOMA offer cleansers with a High fit level for dry and sensitive skin, but BYOMA tends to be better for skin sensitivity and gentleness. The products on this page show that BYOMA cleansers are known for being hydrating and non-stripping, while reviewers note that The Ordinary has great value and affordability.

Which is more affordable, The Ordinary or BYOMA?

The Ordinary provides better value and pricing among the products on this page.

Which brand performs better for skin with dark spots, The Ordinary or BYOMA?

The Ordinary performs better for skin with dark spots. Lovi rates the routine fit for skin with dark spots as Superior for The Ordinary and High for BYOMA.

How do the founding countries and parent companies of The Ordinary and BYOMA compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., whereas BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group.

Which brand has more fragrance-free products across its lineup, The Ordinary or BYOMA?

The Ordinary has more fragrance-free products across its lineup, as every product on its page lists no fragrance, whereas BYOMA includes fragrance in one of its products on this page.

The Ordinary or BYOMA for oily skin?

For oily skin, The Ordinary offers a Superior routine fit, while BYOMA provides a High routine fit on the products on this page.

The Ordinary or BYOMA: which moisturizer is better?

Both The Ordinary and BYOMA offer exceptional moisturizers, with routine fit levels reaching Superior for dry skin. The Ordinary features targeted ingredient formulations like hyaluronic acid and squalane, while BYOMA focuses on barrier-strengthening tri-ceramide complexes.

Dermatologic Therapy, 2022

The Ordinary or BYOMA for sensitive skin?

Both The Ordinary and BYOMA offer a Superior fit for sensitive skin. Reviewers note that BYOMA excels in skin sensitivity and gentleness, while the products on this page from The Ordinary are formulated without fragrance.

The Ordinary or BYOMA for acne-prone skin?

Both The Ordinary and BYOMA fit acne-prone skin at a High level across the products on this page. Reviewers note that The Ordinary does better for acne and blemish clearing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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