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Beauty of Joseon vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and No7 are two established skincare brands, with the former being a Korean line founded in 2016 and the latter a British range dating back to 1935. Beauty of Joseon is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while No7 offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid. The Korean collection suits sensitive and dry sensitive skin best with gentle formulations, whereas the British range fits mature and dry skin. Both differ in heritage and specific ingredient profiles, as the former relies on niacinamide and glycerin to improve wrinkles and barrier function, while the latter utilizes shea butter to protect skin and mitigate erythema.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs No7 products

People Say

Beauty of JoseonNo7
  • Gentle and non-irritating Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiant glow and smooth skin Sometimes NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Deep hydration and moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
  • Gentle exfoliation and texture improvement Sometimes NotedOften Mentioned
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Skin looks smoother — No7 Future Renew Damage Reversal Night Cream”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Unique texture Often MentionedNot noted
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
    • “melts like butter — Beauty of Joseon Radiance Cleansing Balm”
    • “light gel with a slight lather — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Scent and fragrance issues Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • No visible changes or results Rarely NotedOften Mentioned
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “saw no difference — Beauty of Joseon Ginseng Essence Water”
    • “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Packaging and size issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”

Beauty of Joseon vs No7 routines for dry skin

Buy No7 routine · SAR 1,213.27 · 89% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs No7 routines for oily skin

Buy No7 routine · SAR 1,421.61 · 85% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs No7 routines for combination skin

Buy No7 routine · SAR 1,414.68 · 88% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or No7: which is better?

Beauty of Joseon is better for sensitive and fragrance-conscious routines, while No7 is superior for mature skin. Niacinamide helps reduce pigmentation in both brands.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and No7?

Beauty of Joseon fits sensitive skin, dry sensitive skin, and skin with dark spots best, whereas No7 focuses best on mature skin, dry skin, and sensitive skin. For mature skin specifically, Lovi rates Beauty of Joseon as Average and No7 as Superior.

Beauty of Joseon or No7 for dry skin?

Both Beauty of Joseon and No7 fit dry skin at a High level on the products on this page. Beauty of Joseon is known for deep hydration and moisturization, while No7 is often mentioned for deep hydration and moisture.

Beauty of Joseon or No7: which moisturizer is better?

Beauty of Joseon and No7 both offer moisturizers with a High routine fit for dry skin, but Beauty of Joseon stands out for having no fragrance across its products on this page compared to No7. Reviewers note that Beauty of Joseon excels in gentle and non-irritating formulas, while No7 achieves a Superior routine fit for mature skin.

Which is more affordable, Beauty of Joseon or No7?

This page does not provide pricing or affordability information for either Beauty of Joseon or No7.

Beauty of Joseon or No7 for oily skin?

Both Beauty of Joseon and No7 achieve a High routine fit for oily skin. Reviewers note that the products on this page for both brands offer lightweight and fast-absorbing textures.

Beauty of Joseon or No7: which sunscreen is better?

Both Beauty of Joseon and No7 offer sunscreens on this page, but they cater to different skin goals. Beauty of Joseon sunscreen has a Lovi fit level of High for dry, sensitive, and dark-spot skin, while No7 sunscreen provides a High fit for mature and sensitive skin.

Beauty of Joseon or No7 for sensitive skin?

Both Beauty of Joseon and No7 achieve a High Lovi fit level for sensitive skin on the products on this page. Reviewers note that Beauty of Joseon offers more gentle and non-irritating formulas, while No7 has more fragrance-free options among its products.

Beauty of Joseon or No7 for acne-prone skin?

Both Beauty of Joseon and No7 offer a High routine fit for acne-prone skin on the products on this page. Niacinamide, which is found in both brands, helps reduce skin pigmentation and control skin aging.

Antioxidants, 2021

Beauty of Joseon or No7 for mature skin?

No7 has a Superior Lovi fit level for mature skin, whereas Beauty of Joseon has an Average fit level. No7 features a strong anti-aging focus with key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

Archives of Dermatology, 2007The Journal of Investigative Dermatology, 2000

Beauty of Joseon or No7 for skin with dark spots?

Both Beauty of Joseon and No7 achieve a High Lovi fit level for skin with dark spots. The products on this page for both brands feature key ingredients like niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or No7 for dry sensitive skin?

Both Beauty of Joseon and No7 are well suited for dry sensitive skin, as the products on this page achieve a High routine fit for this skin type. Beauty of Joseon stands out for its fragrance-free formulas and gentle, non-irritating options, while No7 offers deep hydration and moisture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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