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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are skincare brands known for offering diverse daily essentials like moisturizers and serums. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone and combination skin, while the British brand relies on vitamin C, shea butter, and hyaluronic acid to care best for mature and dry skin. Both brands differ in their founding eras and targeted complexions, with the former favoring botanical soothing elements and the latter emphasizing restorative hydration and barrier protection.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

Buy No7 routine · SAR 1,213.27 · 89% fitBuy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit

Anua vs No7 routines for oily skin

Buy No7 routine · SAR 1,421.61 · 85% fitBuy Anua routine · SAR 508.48 · 81% fitSee multi-brand routine · 97% fit

Anua vs No7 routines for combination skin

Buy No7 routine · SAR 1,414.68 · 88% fitBuy Anua routine · SAR 494.34 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or No7: which is better?

Anua and No7 are both good choices, as both brands achieve a High routine fit across nearly all skin types on the products on this page. Anua is better for glow, brightening, and cleansing, while No7 is better for anti-aging and mature skin.

What is the difference between Anua and No7?

Anua focuses best on oily acne-prone skin, combination skin, and skin with dark spots using key ingredients like heartleaf and niacinamide, while No7 is best suited for mature, dry, and sensitive skin with ingredients like vitamin C and retinol. Anua stands out on this page for glow, brightening, and cleansing, whereas No7 excels in anti-aging and fine lines.

Anua or No7 for dry skin?

Both Anua and No7 are a High fit for dry skin, as their routines provide great moisture and hydration.

Anua or No7: which moisturizer is better?

Both Anua and No7 offer high-performing moisturizers, with Anua achieving a Superior fit level for dry and dry sensitive skin and No7 achieving a Superior fit level for mature skin. Anua uses soothing ingredients like heartleaf in its creams, while No7 focuses on anti-aging and deep hydration.

Which is more affordable, Anua or No7?

The page facts do not mention the price or affordability of either Anua or No7.

Anua or No7: which brand has fragrance-free products?

Anua has fragrance-free products as every product on its page lists no fragrance in its ingredients, while No7 has fragrance-free products for 10 of its 13 products on the page.

Anua or No7 for anti-aging and fine lines?

No7 does better for anti-aging and fine lines on the products on this page. Retinol helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Anua or No7 for oily skin?

Both Anua and No7 achieve a High routine fit for oily skin. Anua is founded in South Korea in 2019 by The Founders Inc., while No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners since 2025.

Anua or No7: which sunscreen is better?

Anua has a High fit level across multiple skin types for its Heartleaf Silky Moisture Sun Cream, whereas No7's sunscreen options include Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream which have High fit levels for mature and dry skin. Both brands offer sunscreen products with no fragrance listed on this page, but Anua's page features a fragrance-free sunscreen range.

Anua or No7 for sensitive skin?

Both Anua and No7 are well-suited for sensitive skin, with Lovi fit levels reaching High for both brands on this page. Reviewers note that both brands provide equal soothing and gentle formulas, and every product on the Anua page lists no fragrance, while 10 of 13 No7 products are fragrance-free.

Anua or No7 for acne-prone skin?

Both Anua and No7 achieve a High routine fit level for acne-prone skin on the products on this page. Anua features key ingredients like niacinamide, which helps control pigmentation and skin aging, while No7 includes products formulated to target skin needs.

Antioxidants, 2021

Anua or No7 for mature skin?

No7 is a superior fit for mature skin, while Anua has a high fit. No7 does better with anti-aging and fine lines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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