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Beauty of Joseon vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Principia are two distinct skincare lines known for thoughtful formulations tailored to different complexions. Beauty of Joseon offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit sensitive and dry sensitive skin best, while the brand is also celebrated for standout items like its Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum. Conversely, Principia is widely loved for thoughtful cleansers and precise formulas that suit balanced to oily skin best, including the Gel de Limpeza GL-01 for acne-prone skin. Both brands differ primarily in their target skin types and specific ingredient focuses, helping users maintain a healthy complexion.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Principia products

Questions and answers

Beauty of Joseon or Principia: which is better?

Beauty of Joseon offers a much broader selection of products on this page across multiple categories compared to Principia, which features only a single cleanser. Furthermore, Beauty of Joseon achieves High to Superior Lovi fit levels for dry and sensitive skin types, whereas Principia's sole product shows Average to Caution ratings for those same skin types.

What is the difference between Beauty of Joseon and Principia?

Beauty of Joseon offers a large variety of fragrance-free products on this page with High to Superior Lovi fit levels for sensitive, dry sensitive skin, and skin with dark spots, whereas Principia features only one cleanser with lower fit ratings for those skin types. Niacinamide helps reduce skin pigmentation.

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Beauty of Joseon or Principia: which cleanser is better?

Beauty of Joseon offers multiple cleansers, such as the Green Plum Refreshing Cleanser, which has a High Lovi fit for sensitive skin, oily skin, and dry skin. In contrast, the single cleanser listed for Principia, the Gel de Limpeza GL-01, has an Average Lovi fit for oily skin and a Caution fit for dry skin.

Which is more affordable, Beauty of Joseon or Principia?

The provided page does not contain pricing or affordability information for either Beauty of Joseon or Principia.

Which causes fewer breakouts, Beauty of Joseon or Principia?

Beauty of Joseon offers a wide variety of products on this page with High or Superior Lovi fit levels for acne-prone skin, whereas Principia features only one cleanser that has a Low fit level for acne-prone skin.

Between Beauty of Joseon and Principia, which brand was founded earlier and in which country?

Beauty of Joseon was founded earlier, in 2016 in South Korea, while Principia was founded in 2020.

How do the Lovi fit levels for dry skin compare between Beauty of Joseon's Dynasty Cream and Principia's Gel de Limpeza GL-01?

Beauty of Joseon's Dynasty Cream has a High Lovi fit level for dry skin, whereas Principia's Gel de Limpeza GL-01 has a Caution fit level for dry skin.

What are the main skin types that Beauty of Joseon's brand-focused routines are best suited for?

Beauty of Joseon is best suited for sensitive skin, dry sensitive skin, and skin with dark spots according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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