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The Ordinary vs Principia

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Principia: which is better?

The Ordinary is the better option for most shoppers, as the products on this page fit sensitive skin, dry sensitive skin, and oily skin with High or Superior ratings across a wide range of serums, toners, and moisturizers.

What is the difference between The Ordinary and Principia?

The Ordinary offers a large range of fragrance-free serums, cleansers, and moisturizers that Lovi finds best fit sensitive skin, dry sensitive skin, and oily skin, whereas Principia is represented on this page by just a single cleanser.

The Ordinary or Principia: which cleanser is better?

When comparing cleansers, the products on this page show that The Ordinary Glycolipid Cream Cleanser achieves a High fit for dry skin, whereas the Principia Gel de Limpeza GL-01 rates as a Caution for dry skin.

Which is more affordable, The Ordinary or Principia?

Reviewers on the page frequently mention that The Ordinary offers affordable and great value serums. The products on this page from The Ordinary provide budget-friendly options, while Principia has limited pricing information available here.

Which causes fewer breakouts, The Ordinary or Principia?

The products on this page from The Ordinary include several items with High or Superior Lovi fit levels for acne-prone skin, whereas Principia features only one cleanser that has a Low fit for acne-prone skin.

When were The Ordinary and Principia founded?

The Ordinary was founded in 2016 in Canada, while Principia was founded in 2020.

Which brand offers more products on the comparison page?

The Ordinary offers more products on the comparison page with a broad selection of serums, toners, and cleansers.

What are the key ingredients used across The Ordinary products?

The products on this page feature hyaluronic acid, glycerin, and squalane as key ingredients across the range.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.