Beauty of Joseon vs Avène
Beauty of Joseon and Avène are skincare brands that offer gentle, effective solutions for those seeking reliable daily care. Beauty of Joseon is loved for its thoughtful collection of serums, masks, moisturizers, and sunscreens featuring key ingredients like niacinamide, glycerin, and hyaluronic acid, while Avène is universally loved for its versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers all formulated with nourishing glycerin. The first brand suits sensitive skin and dry sensitive skin best, whereas the second brand suits acne-prone skin and oily acne-prone skin best. They differ primarily in their cultural origins, parent companies, specific standout products, and the complete range of active ingredients that serve distinct skin concerns.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Avène products
People Say
Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Deep hydration and moisturization Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Restores moisture barrier — Avène Cold Cream”
Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Lightweight and fast-absorbing texture Often MentionedSometimes Noted
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Pore and oil control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “pores look smaller — Beauty of Joseon Glow Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Calms redness and acne Rarely NotedSometimes Noted
- “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes breakouts or skin irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Left my face tight — Avène Cleanance Cleansing Gel”
Scent and fragrance issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
Sticky or heavy finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “Leaves a greasy film — Avène Cold Cream”
- “too thick — Avène Hydrance+”
Beauty of Joseon vs Avène routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
SAR 14.55
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
SAR 93.00
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
SAR 235.36
-
SPF
Ultra Fluid
Morning
SAR 144.89
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
-
Serum or Treatment
Antirougeurs Fort Relief Concentrate
Evening · Once a week
SAR 159.90
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
Buy Beauty of Joseon routine · SAR 432.98 · 82% fit
Buy Avène routine · SAR 1,135.93 · 77% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
SAR 93.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
SAR 83.90
-
SPF
Cleanance
Morning · Evening · Once a week
SAR 93.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
Buy Avène routine · SAR 1,148.69 · 87% fit
Buy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
SAR 93.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
SAR 83.90
-
SPF
Cleanance
Morning
SAR 93.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
SAR 228.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
SAR 18.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
Buy Avène routine · SAR 1,208.83 · 85% fit
Buy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Avène: which is better?
Both brands offer solid options, as Lovi rates their routines equal for dry, oily, combination, sensitive, acne-prone, skin with dark spots, and oily acne-prone skin. Beauty of Joseon has an advantage for deep hydration and lightweight textures, while Avène provides better care for mature skin and calming redness and acne.
What is the difference between Beauty of Joseon and Avène?
Beauty of Joseon generally offers better deep hydration and lightweight textures, whereas Avène tends to be more effective for calming redness and managing acne. For overall routine fit, Beauty of Joseon reaches a High level for dry sensitive skin, while Avène achieves a High level for mature skin.
Beauty of Joseon or Avène for dry skin?
Both Beauty of Joseon and Avène fit dry skin at a High level on Lovi. Beauty of Joseon stands out for deep hydration and moisturization, whereas Avène helps soothe irritation and dryness with gentle formulas.
Beauty of Joseon or Avène: which cleanser is better?
When comparing cleansers, Beauty of Joseon and Avène both offer gentle options with High fits for sensitive and oily skin on the products on this page. Beauty of Joseon cleansing products feature key ingredients like ginseng and green plum, while Avène is known for its Thermal water-based formulas.
Which is more affordable, Beauty of Joseon or Avène?
This information is not provided on the page, so it is unclear whether Beauty of Joseon or Avène is more affordable.
Between Beauty of Joseon and Avène, which brand is better for mature skin?
Avène is better for mature skin, achieving a High Lovi fit level compared to Beauty of Joseon which has an Average fit level. Additionally, Avène features products like RetrinAL EYES that utilize retinol, which helps stimulate collagen accumulation and improve naturally aged skin.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
How do the fragrance options differ between Beauty of Joseon and Avène products?
Beauty of Joseon lists no fragrance in the ingredients for every product on this page. In contrast, Avène includes fragrance in 7 of the 15 products on its page.
Which brand performs better for pore and oil control according to review themes?
Beauty of Joseon performs better for pore and oil control according to review themes.
Beauty of Joseon or Avène for oily skin?
Both brands have a High routine fit for oily skin, but Beauty of Joseon does better for pore and oil control among the products on this page.
Beauty of Joseon or Avène: which moisturizer is better?
Both Beauty of Joseon and Avène offer moisturizers with High fit levels for dry and sensitive skin. Beauty of Joseon focuses on deep hydration and brightening ingredients like niacinamide, whereas Avène emphasizes soothing thermal water and calming formulas for irritated skin.
Beauty of Joseon or Avène for sensitive skin?
Both Beauty of Joseon and Avène are well-suited for sensitive skin, with Lovi giving both brands a High routine fit level for this skin type. Reviewers note that both brands offer gentle formulations, though Beauty of Joseon features no fragrance across the products on this page while Avène includes fragrance in several of its formulas.
Beauty of Joseon or Avène: which sunscreen is better?
Both Beauty of Joseon and Avène offer sunscreens on the page, with Beauty of Joseon featuring Relief Sun: Rice + Probiotics and Avène featuring options like Cleanance and Ultra Fluid. For dry skin, Beauty of Joseon reaches a High Lovi fit level while Avène reaches a Low level, making Beauty of Joseon a more suitable choice for dry skin types.
Beauty of Joseon or Avène for acne-prone skin?
Both Beauty of Joseon and Avène fit acne-prone skin at a High level on Lovi. Avène tends to do better at calming redness and acne among the products on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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