Beauty of Joseon vs Avène
Beauty of Joseon and Avène are skincare brands founded in 2016 and 1990, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that feature star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best. Avène is universally loved for its rich moisturizers, reliable sunscreens, targeted serums, gentle cleansers, and hydrating glycerin, suiting oily acne-prone skin and acne-prone skin best. Ultimately, the Korean brand differs by offering gentle yet effective daily care with ingredients like niacinamide, while the French brand relies on science-backed formulations to ensure every consumer enjoys a calm and balanced complexion.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Avène products
People Say
Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Deep hydration and moisturization Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Restores moisture barrier — Avène Cold Cream”
Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Lightweight and fast-absorbing texture Often MentionedSometimes Noted
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Pore and oil control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “pores look smaller — Beauty of Joseon Glow Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Calms redness and acne Rarely NotedSometimes Noted
- “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes breakouts or skin irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Left my face tight — Avène Cleanance Cleansing Gel”
Scent and fragrance issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
Sticky or heavy finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “Leaves a greasy film — Avène Cold Cream”
- “too thick — Avène Hydrance+”
Beauty of Joseon vs Avène routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning
$17.79
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Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
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Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
$25.00
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
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Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
$40.00
-
SPF
Ultra Fluid
Morning
$36.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Beauty of Joseon routine · $128.39 · 87% fit
Buy Avène routine · $207.69 · 76% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
$40.00
-
SPF
Cleanance
Morning
$24.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
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Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
Buy Avène routine · $377.02 · 85% fit
Buy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit
Beauty of Joseon vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
$42.00
-
SPF
Cleanance
Morning
$24.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
$19.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
Buy Avène routine · $358.50 · 88% fit
Buy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Avène: which is better?
Beauty of Joseon is better for deep hydration and lightweight textures, while Avène is better for calming redness and acne. Niacinamide helps reduce skin pigmentation.
What is the difference between Beauty of Joseon and Avène?
Beauty of Joseon and Avène both offer products on this page tailored to various skin types, but Beauty of Joseon stands out for its focus on ingredients like niacinamide and ginseng to provide deep hydration and a radiant glow. Avène, on the other hand, relies heavily on thermal spring water and excels at calming redness and soothing irritation for acne-prone skin.
Beauty of Joseon or Avène for dry skin?
Both Beauty of Joseon and Avène are good options for dry skin, offering an equal routine fit. Beauty of Joseon is noted for deep hydration and moisturization, whereas Avène provides soothing care.
Beauty of Joseon or Avène: which cleanser is better?
Both brands offer effective cleansers, but Beauty of Joseon is a better fit for dry skin, where the Ginseng Cleansing Oil and Radiance Cleansing Balm reach a Superior level. Avène performs well for oily acne-prone skin with its Cleanance Cleansing Gel at a High level.
Which is more affordable, Beauty of Joseon or Avène?
The products on this page do not feature pricing details, so neither Beauty of Joseon nor Avène can be identified as more affordable.
Beauty of Joseon or Avène for oily skin?
Both Beauty of Joseon and Avène provide products on this page that fit oily skin at a High level. Reviewers note that Beauty of Joseon does better for pore and oil control, while Avène does better to calm redness and acne.
Beauty of Joseon or Avène: which moisturizer is better?
Both Beauty of Joseon and Avène offer moisturizers with a high Lovi fit for dry skin, such as the Dynasty Cream and the Tolerance Control Soothing Skin Recovery Balm. Beauty of Joseon focuses on hydration with ingredients like niacinamide and hyaluronic acid, while Avène emphasizes soothing sensitive skin.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Beauty of Joseon or Avène for sensitive skin?
Both Beauty of Joseon and Avène are well suited for sensitive skin, as the routine fit for sensitive skin is High for both brands on this page. Reviewers report that both brands offer gentle formulations, while Beauty of Joseon features fragrance-free products across all items on this page.
Beauty of Joseon or Avène: which sunscreen is better?
Beauty of Joseon and Avène both offer sunscreens on the page, with Beauty of Joseon featuring options like Relief Sun: Rice + Probiotics and Ginseng Moist Sun Serum, and Avène featuring Cleanance, Hydrance+, and Ultra Fluid. Reviewers note that Avène sunscreens are gentle and non-stripping, while the products on this page for Beauty of Joseon contain no fragrance.
Beauty of Joseon or Avène for acne-prone skin?
Both Beauty of Joseon and Avène are well-suited for acne-prone skin, with routines on this page showing a high fit level for both brands. Beauty of Joseon offers lightweight formulas containing ingredients like niacinamide, which helps reduce cutaneous pigmentation and control skin aging.
Beauty of Joseon or Avène for dry sensitive skin?
Beauty of Joseon is the better fit for dry sensitive skin, offering a High routine fit level compared to Avène which has an Average fit level. Beauty of Joseon also features deep hydration and moisturization more often.
Beauty of Joseon or Avène for mature skin?
Avène is better for mature skin on this page, offering a High routine fit compared to Beauty of Joseon which has an Average fit.
Beauty of Joseon or Avène for oily acne-prone skin?
Beauty of Joseon offers a High fit for oily acne-prone skin, while Avène provides a Superior fit. Niacinamide helps control skin aging and pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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