Beauty of Joseon vs Avène
Beauty of Joseon and Avène are respected skincare brands that offer gentle daily care through thoughtful serums, moisturizers, sunscreens, and cleansers. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best, while the French brand formulates its products with glycerin to suit oily acne-prone and combination skin best. They differ primarily in their specific target skin types and featured ingredient combinations, though both deliver soothing, purposeful results for daily routines.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Avène products
People Say
Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Deep hydration and moisturization Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Restores moisture barrier — Avène Cold Cream”
Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Lightweight and fast-absorbing texture Often MentionedSometimes Noted
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Pore and oil control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “pores look smaller — Beauty of Joseon Glow Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Calms redness and acne Rarely NotedSometimes Noted
- “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes breakouts or skin irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Left my face tight — Avène Cleanance Cleansing Gel”
Scent and fragrance issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
Sticky or heavy finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “Leaves a greasy film — Avène Cold Cream”
- “too thick — Avène Hydrance+”
Beauty of Joseon vs Avène routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.30
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Hydrating Toner
Ginseng Essence Water
Morning
€12.43
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Moisturizer
Revive Serum
Morning · Evening · Once a week
€16.19
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SPF
Relief Sun: Rice + Probiotics
Morning
€13.20
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Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€17.98
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Serum or Treatment
Glow Serum
Evening · Once a week
€17.70
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€7.45
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
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Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
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Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€28.50
-
SPF
Ultra Fluid
Morning
€17.50
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Beauty of Joseon vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€18.56
-
SPF
Cleanance
Morning · Evening · Once a week
€19.73
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.30
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€12.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€16.19
-
SPF
Relief Sun: Rice + Probiotics
Morning
€13.20
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€17.98
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€13.50
-
Serum or Treatment
Glow Serum
Evening · Once a week
€17.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€13.56
Beauty of Joseon vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€32.90
-
SPF
Cleanance
Morning
€19.73
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.30
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€12.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€16.19
-
SPF
Relief Sun: Rice + Probiotics
Morning
€13.20
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€14.99
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€13.50
-
Serum or Treatment
Glow Serum
Evening · Once a week
€17.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€13.56
Questions and answers
Beauty of Joseon or Avène: which is better?
Beauty of Joseon is better for deep hydration and lightweight textures, whereas Avène is better for calming redness and acne. Both brands offer high routine fits for dry, oily, combination, sensitive, and acne-prone skin.
What is the difference between Beauty of Joseon and Avène?
Beauty of Joseon and Avène both offer great routines for most skin types, but Beauty of Joseon stands out for deep hydration and lightweight textures with key ingredients like niacinamide, while Avène is better for mature skin and calming redness and acne. Niacinamide may help reduce skin pigmentation and aging signs.
Beauty of Joseon or Avène for dry skin?
Both Beauty of Joseon and Avène fit dry skin at a High level on the products on this page. Beauty of Joseon does better for deep hydration and moisturization.
Beauty of Joseon or Avène: which cleanser is better?
When comparing cleansers, Beauty of Joseon is a strong choice because the products on this page offer gentle formulas with options like the Green Plum Refreshing Cleanser fitting dry, sensitive, and oily skin types at High levels. Reviewers often note that both brands provide deep cleanses, but Beauty of Joseon stands out for its lightweight, non-stripping textures.
Which is more affordable, Beauty of Joseon or Avène?
The provided page facts and reviews do not contain pricing information to determine whether Beauty of Joseon or Avène is more affordable.
Beauty of Joseon or Avène: which brand has fragrance-free products?
Beauty of Joseon offers fragrance-free products since every product on its page lists no fragrance in its ingredients. In contrast, Avène includes added fragrance in some of its formulas, as 7 of its 15 products on this page list fragrance.
Beauty of Joseon or Avène for oily skin?
Both Beauty of Joseon and Avène fit oily skin at a High routine fit level, offering great options for managing excess oil. Beauty of Joseon relies on lightweight, fast-absorbing formulations and key ingredients like niacinamide, while Avène provides gentle deep cleansers and targeted products for oil control.
Beauty of Joseon or Avène: which moisturizer is better?
Both brands offer moisturizers with a High fit level for dry, sensitive, and acne-prone skin, but Beauty of Joseon excels in deep hydration and moisturization compared to Avè. Every moisturizer on the Beauty of Joseon page lists no fragrance, whereas several Avè moisturizers contain fragrance. Hyaluronic acid is a key ingredient across Beauty of Joseon products, which helps improve skin hydration.
Beauty of Joseon or Avène for sensitive skin?
Both Beauty of Joseon and Avène achieve a High fit level for sensitive skin based on the products on this page. Reviewers note that both brands offer gentle formulations, while every product listed for Beauty of Joseon contains no fragrance.
Beauty of Joseon or Avène: which sunscreen is better?
Beauty of Joseon offers the Relief Sun: Rice + Probiotics, while Avène features options like the Cleanance sunscreen for oily skin and the Ultra Fluid, giving shoppers a choice depending on their specific skin concerns and finish preferences.
Beauty of Joseon or Avène for acne-prone skin?
Both Beauty of Joseon and Avène achieve a high routine fit level for acne-prone skin. Avène does better at calming redness and acne, while the products on this page from Beauty of Joseon feature no fragrance.
Beauty of Joseon or Avène for mature skin?
Avène fits mature skin better than Beauty of Joseon, as Avène has a High routine fit for mature skin while Beauty of Joseon has an Average fit.
Beauty of Joseon or Avène for dry sensitive skin?
Beauty of Joseon is a better fit for dry sensitive skin on this page, as its routine fit is High while Avene is Average. Every product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas some Avene products do.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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