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Beauty of Joseon vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Avène are respected skincare brands that offer gentle daily care through thoughtful serums, moisturizers, sunscreens, and cleansers. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best, while the French brand formulates its products with glycerin to suit oily acne-prone and combination skin best. They differ primarily in their specific target skin types and featured ingredient combinations, though both deliver soothing, purposeful results for daily routines.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Avène products

People Say

Beauty of JoseonAvène
  • Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Deep hydration and moisturization Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “Restores moisture barrier — Avène Cold Cream”
  • Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
    • “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Lightweight and fast-absorbing texture Often MentionedSometimes Noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Pore and oil control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “pores look smaller — Beauty of Joseon Glow Serum”
    • “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
  • Calms redness and acne Rarely NotedSometimes Noted
    • “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
    • “Calms angry, red skin — Avène Soothing Radiance Mask”
    • “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Causes breakouts or skin irritation Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Left my face tight — Avène Cleanance Cleansing Gel”
  • Scent and fragrance issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
  • Sticky or heavy finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “Leaves a greasy film — Avène Cold Cream”
    • “too thick — Avène Hydrance+”

Beauty of Joseon vs Avène routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Avène routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Avène routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Avène: which is better?

Beauty of Joseon is better for deep hydration and lightweight textures, while Avène is better for calming redness and acne. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer, making it a key ingredient found across Beauty of Joseon products.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Avène?

Beauty of Joseon achieves better results for dry skin and dry sensitive skin, while Avène fits mature skin better. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Avène for dry skin?

Beauty of Joseon fits dry skin better than Avène, as Beauty of Joseon has a High routine fit for dry skin compared to Avène having an Average fit on the products on this page. Topical hyaluronic acid helps provide deep hydration for dry skin.

Dermatologic Therapy, 2022

Beauty of Joseon or Avène: which cleanser is better?

Beauty of Joseon is generally better for cleansers on this page, as its Green Plum Refreshing Cleanser and Ginseng Cleansing Oil fit dry, sensitive, and oily skin at high to superior levels. In contrast, Avène cleansers like the Cleanance Cleansing Gel can be a caution or warning for dry and sensitive skin types.

Which is more affordable, Beauty of Joseon or Avène?

This page does not provide enough pricing information to determine whether Beauty of Joseon or Avène is more affordable.

Between Beauty of Joseon and Avène, which brand offers better options for mature skin?

Avene offers better options for mature skin because the routine fit for mature skin is High compared to Average for Beauty of Joseon. Avene also features targeted products like RetrinAL EYES and Vitamin Activ Cg Radiance Concentrated Serum for this skin type.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do the country of origin and company ownership compare between Beauty of Joseon and Avène?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas Avène originated in France in 1990 and is owned by Fondation Pierre Fabre.

Which brand performs better when it comes to deep hydration and moisturization?

Beauty of Joseon performs better for deep hydration and moisturization. Lovi rates its routine fit for dry skin as High, compared to Average for Avène.

Beauty of Joseon or Avène for oily skin?

Both Beauty of Joseon and Avène are well-suited for oily skin, as Lovi rates the routine fit for oily skin as High for each brand. Avène features sunscreens like Cleanance that have a Superior fit for oily skin, while Beauty of Joseon offers lightweight and fast-absorbing formulas.

Beauty of Joseon or Avène: which moisturizer is better?

Beauty of Joseon is better for dry skin, as its routine fit is rated High compared to Avène which has an Average routine fit for dry skin. Beauty of Joseon also provides deep hydration and moisturization more effectively.

Beauty of Joseon or Avène for sensitive skin?

Both Beauty of Joseon and Avène fit sensitive skin at a High level on Lovi. Every product on the Beauty of Joseon page lists no fragrance in its ingredients, while 7 of 15 products on the Avène page contain fragrance.

Beauty of Joseon or Avène: which sunscreen is better?

Beauty of Joseon sunscreen products fit dry skin, sensitive skin, and skin with dark spots at a High level on this page, whereas Avène sunscreens range from High to Low for those skin types. Niacinamide in formulations helps reduce pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Avène for acne-prone skin?

Both Beauty of Joseon and Avène are good options for acne-prone skin, as their routines on the products on this page have a High fit level for this skin type. Beauty of Joseon is noted for deep hydration and oil control, while Avène often helps calm redness and acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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