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Beauty of Joseon vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Avène are respected skincare brands that offer gentle daily care through thoughtful serums, moisturizers, sunscreens, and cleansers. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best, while the French brand formulates its products with glycerin to suit oily acne-prone and combination skin best. They differ primarily in their specific target skin types and featured ingredient combinations, though both deliver soothing, purposeful results for daily routines.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Avène products

People Say

Beauty of JoseonAvène
  • Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
  • Deep hydration and moisturization Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “Restores moisture barrier — Avène Cold Cream”
  • Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
    • “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
  • Lightweight and fast-absorbing texture Often MentionedSometimes Noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Pore and oil control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “pores look smaller — Beauty of Joseon Glow Serum”
    • “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
  • Calms redness and acne Rarely NotedSometimes Noted
    • “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
    • “Calms angry, red skin — Avène Soothing Radiance Mask”
    • “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Causes breakouts or skin irritation Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Left my face tight — Avène Cleanance Cleansing Gel”
  • Scent and fragrance issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
  • Sticky or heavy finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “Leaves a greasy film — Avène Cold Cream”
    • “too thick — Avène Hydrance+”

Beauty of Joseon vs Avène routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs Avène routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Avène routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Avène: which is better?

Beauty of Joseon and Avène are both great brands, with Beauty of Joseon better for deep hydration and lightweight textures, while Avène is better for mature skin and calming redness. Niacinamide in Beauty of Joseon products may help reduce skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Avène?

Beauty of Joseon focuses on traditional Korean ingredients like ginseng and niacinamide, which helps provide deep hydration and a radiant glow, while Avène uses thermal spring water and is well-suited for calming redness and soothing sensitive skin. Reviewers note that Beauty of Joseon products on this page often feature lightweight textures and effective pore control, whereas Avène products on this page are frequently praised for being gentle and non-stripping.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Avène for dry skin?

Both Beauty of Joseon and Avène are well-suited for dry skin, achieving a High fit level for this skin type across the products on this page. Reviewers note that Beauty of Joseon helps provide deep hydration, while Avène helps soothe skin irritation.

Beauty of Joseon or Avène: which cleanser is better?

Both brands offer gentle cleansers on the products on this page, but Beauty of Joseon fits dry skin at a High level across its cleansers while Avène features options with varying fit levels including cautions for dry skin. Reviewers note that Avène cleansers provide a gentle deep clean while Beauty of Joseon cleansers are frequently praised for being non-irritating.

Which is more affordable, Beauty of Joseon or Avène?

The provided page and study data do not contain pricing information, so a comparison of affordability between Beauty of Joseon and Avène cannot be made.

Beauty of Joseon or Avène: which brand has more fragrance-free products?

Beauty of Joseon has more fragrance-free products, because every single product on its page lists no fragrance in its ingredients, whereas Avène includes fragrance in 8 out of its 15 products on the page.

Beauty of Joseon or Avène for oily skin?

Both Beauty of Joseon and Avène fit oily skin well, as the routine fit for oily skin is High for both brands. Beauty of Joseon offers pore and oil control, while Avène is noted for effective oil control and gentle deep clean cleansers.

Beauty of Joseon or Avène: which moisturizer is better?

Both brands offer moisturizers that fit dry skin at a high level, but Beauty of Joseon stands out for deep hydration and moisturization compared to Avène. Niacinamide in Beauty of Joseon moisturizers helps reduce cutaneous pigmentation and manages skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Avène for sensitive skin?

Both Beauty of Joseon and Avène are well-suited for sensitive skin, offering gentle formulations that help soothe irritation. On this page, Beauty of Joseon achieves a High fit level for sensitive skin and every product lists no fragrance.

Beauty of Joseon or Avène: which sunscreen is better?

Beauty of Joseon offers sunscreen options like Relief Sun: Rice + Probiotics that have a High Lovi fit for dry, sensitive, and oily skin, while Avène has sunscreens like Cleanance which have a Superior Lovi fit for oily skin. Both brands provide gentle protection, but Beauty of Joseon relies on rice extracts and probiotics without fragrance, whereas Avène includes some fragranced formulas across its range.

Journal of Nanobiotechnology, 2011

Beauty of Joseon or Avène for acne-prone skin?

Both brands fit acne-prone skin well, with Beauty of Joseon offering superior results for some products like the Ginseng Essence Water and Light On Serum: Centella + Vita C. Niacinamide in Beauty of Joseon products may help suppress pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Avène for mature skin?

Avène fits mature skin better than Beauty of Joseon, as Avène has a High routine fit for mature skin while Beauty of Joseon has an Average fit.

Beauty of Joseon or Avène for dry sensitive skin?

Beauty of Joseon is the better fit for dry sensitive skin on this page, achieving a High routine fit compared to Avène which rates as Average. The products on this page for Beauty of Joseon list no fragrance, which helps minimize irritation for sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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