Beauty of Joseon vs Avène
Beauty of Joseon and Avène are respected skincare brands that offer gentle daily care through thoughtful serums, moisturizers, sunscreens, and cleansers. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best, while the French brand formulates its products with glycerin to suit oily acne-prone and combination skin best. They differ primarily in their specific target skin types and featured ingredient combinations, though both deliver soothing, purposeful results for daily routines.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Avène products
People Say
Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Deep hydration and moisturization Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Restores moisture barrier — Avène Cold Cream”
Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Lightweight and fast-absorbing texture Often MentionedSometimes Noted
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Pore and oil control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “pores look smaller — Beauty of Joseon Glow Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Calms redness and acne Rarely NotedSometimes Noted
- “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes breakouts or skin irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Left my face tight — Avène Cleanance Cleansing Gel”
Scent and fragrance issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
Sticky or heavy finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “Leaves a greasy film — Avène Cold Cream”
- “too thick — Avène Hydrance+”
Beauty of Joseon vs Avène routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
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Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
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Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
CA$32.98
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
CA$34.99
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
CA$31.49
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
CA$43.99
-
SPF
Ultra Fluid
Morning
CA$37.40
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
CA$77.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy Beauty of Joseon routine · CA$154.90 · 88% fit
Buy Avène routine · CA$265.85 · 76% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
CA$31.49
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
CA$26.90
-
SPF
Cleanance
Morning · Evening · Once a week
CA$33.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
CA$32.98
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
CA$25.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
CA$27.93
Buy Avène routine · CA$307.37 · 86% fit
Buy Beauty of Joseon routine · CA$200.29 · 81% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
CA$31.49
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
CA$77.99
-
SPF
Cleanance
Morning
CA$33.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
CA$77.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
CA$25.54
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
CA$25.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
CA$27.93
Buy Avène routine · CA$393.55 · 88% fit
Buy Beauty of Joseon routine · CA$177.86 · 82% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Avène: which is better?
Beauty of Joseon and Avène both achieve a High routine fit across all main skin types, but Beauty of Joseon is noted for deep hydration and pore control, while Avène is recognized for calming redness and acne. Niacinamide in Beauty of Joseon products may help reduce pigmentation and support aging skin.
What is the difference between Beauty of Joseon and Avène?
Beauty of Joseon and Avène both achieve a High routine fit across major skin types, but Beauty of Joseon specializes in deep hydration, pore control, and lightweight textures with zero fragrance across the products on this page, whereas Avène emphasizes soothing irritation and calming redness with thermal water.
Beauty of Joseon or Avène for dry skin?
Both Beauty of Joseon and Avène show a High routine fit level for dry skin on this page, but they differ in formulation and user feedback. Beauty of Joseon relies on key ingredients like hyaluronic acid and glycerin to provide deep hydration and moisturization, whereas Avène utilizes its thermal spring water and soothing formulas to help calm irritation.
Beauty of Joseon or Avène: which cleanser is better?
Both Beauty of Joseon and Avène offer cleansers with a High Lovi fit for sensitive and oily skin, but Beauty of Joseon provides fragrance-free options across all its cleansing products on this page while Avène includes fragrance in select cleansers like the Cleanance Cleansing Gel.
Which is more affordable, Beauty of Joseon or Avène?
The provided page facts and reviews do not contain pricing information to determine whether Beauty of Joseon or Avène is more affordable.
Beauty of Joseon or Avène: which brand has no fragrance in all of its products?
Beauty of Joseon has no fragrance in all of its products on this page. By comparison, Avène includes fragrance in 7 of its 15 products.
Beauty of Joseon or Avène: which brand calms redness and acne better according to reviewers?
According to reviewers, Avène does better at calming redness and acne. The products on this page help soothe irritation and provide effective oil control.
Beauty of Joseon or Avène for oily skin?
Both Beauty of Joseon and Avène fit oily skin at a High level on Lovi. Avène features oily skin as one of the skin types its brand-focused routines fit best, while Beauty of Joseon products on this page are rated as having no fragrance in their ingredients.
Beauty of Joseon or Avène: which moisturizer is better?
Beauty of Joseon and Avène both offer moisturizers with a High Lovi fit level for dry, sensitive, acne-prone, and mature skin. Beauty of Joseon moisturizers help provide deep hydration and moisturization, whereas Avène moisturizers often help soothe irritation and redness.
Beauty of Joseon or Avène for sensitive skin?
Both Beauty of Joseon and Avène are well-suited for sensitive skin, with Lovi giving both brands a High routine fit level. Reviewers note that both brands offer gentle formulations, though Beauty of Joseon features fragrance-free products on this page while several Avène products contain fragrance.
Beauty of Joseon or Avène: which sunscreen is better?
Beauty of Joseon offers Relief Sun: Rice + Probiotics, which has a High Lovi fit for dry skin, sensitive skin, and oily skin, while Avène offers Cleanance sunscreen, which has a Superior Lovi fit for oily skin. Both brands provide gentle and non-stripping sun protection across their sunscreen options on this page.
Beauty of Joseon or Avène for acne-prone skin?
Both Beauty of Joseon and Avène have a High Lovi fit level for acne-prone skin, but they take different approaches. Avène often does better at calming redness and acne, while Beauty of Joseon provides deep hydration and oil control with key ingredients like niacinamide and ginseng.
Beauty of Joseon or Avène for dry sensitive skin?
Beauty of Joseon fits dry sensitive skin better on this page, achieving a High routine fit level compared to Avène at Average. The products on this page for Beauty of Joseon list no fragrance, which helps minimize irritation for sensitive skin types.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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