Beauty of Joseon vs Avène
Beauty of Joseon and Avène are respected skincare brands that offer thoughtful serums, moisturizers, sunscreens, and gentle cleansers. The Korean line blends niacinamide, glycerin, and hyaluronic acid to suit sensitive skin and dark spots best, whereas the French line uses nourishing glycerin to suit acne-prone and oily skin. While both prioritize delicate complexions through expert formulations, they differ in their specific heritage and targeted botanical or thermal approaches.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Avène products
People Say
Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Deep hydration and moisturization Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Restores moisture barrier — Avène Cold Cream”
Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Lightweight and fast-absorbing texture Often MentionedSometimes Noted
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Pore and oil control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “pores look smaller — Beauty of Joseon Glow Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Calms redness and acne Rarely NotedSometimes Noted
- “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes breakouts or skin irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Left my face tight — Avène Cleanance Cleansing Gel”
Scent and fragrance issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
Sticky or heavy finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “Leaves a greasy film — Avène Cold Cream”
- “too thick — Avène Hydrance+”
Beauty of Joseon vs Avène routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€15.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€40.18
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€17.55
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€16.89
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€23.86
-
SPF
Ultra Fluid
Morning
€10.45
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening · Once a week
€13.99
-
Serum or Treatment
Antirougeurs Fort Relief Concentrate
Evening · Once a week
€21.16
-
Nourishing Mask
LANEIGE Water Sleeping Mask_EX
Once a week
€33.90
Beauty of Joseon vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€17.55
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.90
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€9.15
-
SPF
Cleanance
Morning · Evening · Once a week
€17.55
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Pixi Glow Tonic
Evening
€18.05
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€15.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€12.00
Beauty of Joseon vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€17.55
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€38.17
-
SPF
Cleanance
Morning
€17.55
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
€16.99
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€26.70
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€20.80
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€12.00
Questions and answers
Beauty of Joseon or Avène: which is better?
Both brands perform well, but Beauty of Joseon stands out on this page for deep hydration, lightweight textures, and oil control, while Avène is better suited for calming redness and acne. Niacinamide in Beauty of Joseon products may help reduce pigmentation and support skin aging.
What is the difference between Beauty of Joseon and Avène?
Beauty of Joseon and Avène are skincare brands that offer products with fragrance-free options on this page, while niacinamide may help with skin aging and pigmentation. Beauty of Joseon is best suited for sensitive skin, skin with dark spots, and dry sensitive skin, whereas Avène is best suited for acne-prone skin, oily acne-prone skin, and oily skin.
Beauty of Joseon or Avène for dry skin?
Both brands offer a High routine fit for dry skin, but Beauty of Joseon stands out for deep hydration and moisturization on this page. Ingredients like hyaluronic acid found in Beauty of Joseon products may help improve skin quality and signs of aging.
Beauty of Joseon or Avène: which cleanser is better?
When comparing cleansers, Beauty of Joseon and Avène both offer good options, though Beauty of Joseon is noted on the page for deep hydration while Avène is recognized for soothing irritation.
Which is more affordable, Beauty of Joseon or Avène?
The provided page does not contain information to determine whether Beauty of Joseon or Avène is more affordable.
Beauty of Joseon or Avène for oily skin?
Both Beauty of Joseon and Avène are a High fit for oily skin on the products on this page. Reviewers note that Beauty of Joseon offers lightweight and fast-absorbing textures with pore and oil control, while Avène provides gentle deep-cleansing cleansers and effective oil control.
Beauty of Joseon or Avène: which moisturizer is better?
Both brands offer moisturizers with different strengths, such as Beauty of Joseon providing options that focus on deep hydration and Avène featuring choices like the Tolerance Control Soothing Skin Recovery Balm that may soothe irritation effectively. Niacinamide found in products on this page helps reduce pigmentation and control skin aging, while topical hyaluronic acid supports skin quality and hydration.
Beauty of Joseon or Avène for sensitive skin?
Both Beauty of Joseon and Avène fit sensitive skin well, with Lovi giving both brands a High routine fit for this skin type. Reviewers note that the products on this page for both brands offer gentle formulations, though Beauty of Joseon is fragrance-free across its entire range while some Avène products contain fragrance.
Beauty of Joseon or Avène: which sunscreen is better?
For sunscreens on this page, Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots at a High level, while Avène fits oily skin at a Superior level. Both brands offer lightweight sun protection, though Avène features added fragrance in some formulations.
Beauty of Joseon or Avène for acne-prone skin?
Both Beauty of Joseon and Avène are a High fit for acne-prone skin on this page, offering targeted products and routines. Beauty of Joseon features key ingredients like niacinamide, which helps reduce cutaneous pigmentation, while Avène focuses on soothing oil control and calming blemishes.
Beauty of Joseon or Avène for dry sensitive skin?
Beauty of Joseon is a better fit for dry sensitive skin on this page, achieving a High routine fit compared to Avène which reaches an Average level. The products on this page for Beauty of Joseon list no fragrance, while several Avène products contain fragrance which may affect sensitive areas.
Beauty of Joseon or Avène for mature skin?
Avène is a better fit for mature skin, offering a High routine fit compared to Beauty of Joseon's Average level. The products on this page for Avène include options like RetrinAL EYES which features retinol, a key ingredient that helps stimulate collagen accumulation in naturally aged skin.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Beauty of Joseon or Avène for skin with dark spots?
Both Beauty of Joseon and Avène show a High routine fit level for skin with dark spots on their respective pages. Beauty of Joseon relies on key ingredients like niacinamide, which helps reduce cutaneous pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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