Beauty of Joseon vs Avène
Beauty of Joseon and Avène are skincare brands founded in 2016 and 1990, respectively. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that feature star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best. Avène is universally loved for its rich moisturizers, reliable sunscreens, targeted serums, gentle cleansers, and hydrating glycerin, suiting oily acne-prone skin and acne-prone skin best. Ultimately, the Korean brand differs by offering gentle yet effective daily care with ingredients like niacinamide, while the French brand relies on science-backed formulations to ensure every consumer enjoys a calm and balanced complexion.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Beauty of Joseon and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Avène products
People Say
Gentle formulation and suitability for sensitive skin Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
Deep hydration and moisturization Mostly MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “Restores moisture barrier — Avène Cold Cream”
Glow, radiance, and skin texture improvement Often MentionedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
Lightweight and fast-absorbing texture Often MentionedSometimes Noted
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Pore and oil control Sometimes NotedSometimes Noted
- “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
- “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
- “pores look smaller — Beauty of Joseon Glow Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Calms redness and acne Rarely NotedSometimes Noted
- “Cleared my cystic acne — Avène Cleanance Cleansing Gel”
- “Calms angry, red skin — Avène Soothing Radiance Mask”
- “broken capillaries disappear — Avène Antirougeurs Fort Relief Concentrate”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes breakouts or skin irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “little bit too stripping for dry skin — Beauty of Joseon Green Plum Refreshing Cleanser”
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Left my face tight — Avène Cleanance Cleansing Gel”
Scent and fragrance issues Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
Sticky or heavy finish Sometimes NotedSometimes Noted
- “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
- “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “Leaves a greasy film — Avène Cold Cream”
- “too thick — Avène Hydrance+”
Beauty of Joseon vs Avène routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
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SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
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Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
A$31.00
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
A$24.99
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
A$29.99
-
SPF
Ultra Fluid
Morning
A$23.39
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
A$45.39
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy Beauty of Joseon routine · A$217.64 · 89% fit
Buy Avène routine · A$239.08 · 78% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
A$24.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
A$24.99
-
SPF
Cleanance
Morning · Evening · Once a week
A$24.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
Buy Avène routine · A$394.87 · 87% fit
Buy Beauty of Joseon routine · A$242.56 · 81% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
A$24.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
A$53.99
-
SPF
Cleanance
Morning
A$24.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
A$45.39
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
A$29.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
Buy Avène routine · A$381.11 · 87% fit
Buy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit
Questions and answers
Beauty of Joseon or Avène: which is better?
Beauty of Joseon is better for deep hydration and lightweight textures, whereas Avène excels at calming redness and acne. Niacinamide in Beauty of Joseon helps reduce pigmentation and skin aging, while hyaluronic acid improves skin quality and hydration.
What is the difference between Beauty of Joseon and Avène?
Beauty of Joseon focuses best on dry and sensitive skin with lightweight, hydrating formulas, while Avène excels in managing oily and acne-prone skin with soothing thermal water products. Both brands offer fragrance-free options, though Beauty of Joseon rates higher for deep hydration and pore control, while Avène achieves a superior fit for oily acne-prone routines.
Beauty of Joseon or Avène for dry skin?
Both Beauty of Joseon and Avène achieve a High routine fit level for dry skin on this page, but Beauty of Joseon is noted as doing better for deep hydration and moisturization. Beauty of Joseon features key ingredients like hyaluronic acid and glycerin, which help provide deep hydration.
Beauty of Joseon or Avène: which cleanser is better?
Beauty of Joseon and Avène both offer gentle, non-stripping cleansers, but Beauty of Joseon stands out for providing fragrance-free formulas across the products on this page. Reviewers note that Avène cleansers provide gentle deep cleaning, while Beauty of Joseon cleansers help maintain skin hydration.
Which is more affordable, Beauty of Joseon or Avène?
Reviewers on this page mention price point as a drawback for Avène, whereas Beauty of Joseon has no price-related mentions on this page.
Between Beauty of Joseon and Avène, which brand is better suited for mature skin?
Avène is better suited for mature skin, achieving a High routine fit compared to Beauty of Joseon which has an Average fit.
How do Beauty of Joseon and Avène compare regarding fragrance across their products?
Beauty of Joseon lists no fragrance in the ingredients for every product on its page, whereas Avène includes fragrance in nearly half of its products on the page. Both brands are noted by reviewers as having occasional scent and fragrance issues.
Which brand performs better for pore and oil control according to review themes?
Beauty of Joseon performs better for pore and oil control according to review themes. Shoppers note that its products help manage oil and refine pores effectively.
Beauty of Joseon or Avène for oily skin?
Both Beauty of Joseon and Avène fit oily skin well, with a High routine fit on the products on this page. Beauty of Joseon stands out for lightweight textures and oil control, while Avène is known for effective oil control and includes products like Cleanance sunscreen that have a Superior fit for oily skin.
Beauty of Joseon or Avène: which moisturizer is better?
When comparing moisturizers, Beauty of Joseon and Avène both offer solid options, but they target different skin needs based on the products on this page. Beauty of Joseon leans toward deep hydration with ingredients like niacinamide and hyaluronic acid, while Avène focuses on soothing irritated or sensitive skin.
Beauty of Joseon or Avène for sensitive skin?
Both Beauty of Joseon and Avène are well-suited for sensitive skin, offering gentle formulas that help soothe irritation without adding fragrance across the products on this page for Beauty of Joseon. Lovi rates the routine fit for sensitive skin as High for both brands.
Beauty of Joseon or Avène: which sunscreen is better?
Both Beauty of Joseon and Avène offer sunscreens on this page with High Lovi fit levels for dry, sensitive, and combination skin, while Avène is rated Superior for oily skin and Beauty of Joseon is rated High for oily acne-prone skin.
Beauty of Joseon or Avène for acne-prone skin?
Both Beauty of Joseon and Avène provide a High routine fit for acne-prone skin, though Avène features routines achieving a Superior fit level for oily acne-prone skin. Beauty of Joseon features key ingredients like niacinamide, which may help control pigmentation, while Avène offers products that reviewers note help calm irritation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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